Andy Cook

Co-founder of @Tettra. Formerly at HubSpot via Rentabilities (acquired Oct 2013) - I tweet mostly about SaaS and startups.

[Andy Cook @AndyGCook]

@yoramdw @martinvars @JTLonsdale @PalmerLuckey @adcock_brett @Rich_Barton founded three: Expedia, Glassdoor, and Zillow

[Andy Cook @AndyGCook]

@dimitrikennedy Whoa! Throwback. Will check this out ⚡️

[Andy Cook @AndyGCook]

Good news indie hackers:

🪦 RIP Marketing Week

[Anton Osika @antonosika]

The distribution game is hard.

@Lovable just entered the arena.

Create & launch ads directly in Lovable, to Google, YouTube, Instagram and Facebook.

Get advice on what is working, and your next best marketing move.

[Andy Cook @AndyGCook]

@Jacobsklug Such an inspiring story for aspiring founders. Congrats!

[Andy Cook @AndyGCook]

@paulg I don’t even need to guess... It was obviously @jesslivingston. She always identities other peoples’ innate strengths and pushes them towards greatness #socialradar

[Andy Cook @AndyGCook]

@jasonfried @daringfireball I could be wrong… but I think @HugoDuprez made this?

[Andy Cook @AndyGCook]

@arvidkahl @podscanfm @audiohook Congratulations! It's been fun to watch your journey. Good luck with the next chapter!

[Andy Cook @AndyGCook]

@antonosika @Lovable I was just thinking the other day that a @lovable connector with Muse would be powerful. Well done! 👏

[Andy Cook @AndyGCook]

@leonode56 @tettra $3.5K animation, $0 script because I wrote that myself

[Andy Cook @AndyGCook]

I think making an animated launch/explainer video to grab attention is essentially dead.

The explainer video on @tettra cost ~$3,500 and a good amount of my time on the script, storyboard, and general feedback. Came out well and I’m proud of it.

But this week, I’ve seen dozens of animated videos using Opus 5.5 that are basically the same outcome, which each took maybe 30 seconds and less than a dollar of credits…

When the output is commoditized and everywhere, viewers get desensitized quickly and stop paying attention because the actual evidence of effort (which used to be a proxy for product quality) is gone.

The solution is probably for all founders to become either exceptional storytellers or entertainers, then star in their own videos. That is much harder to replicate.

[Andy Cook @AndyGCook]

This project reminds me of the early days of the internet - clever, fun, random, and a little weird.

There's going to be an explosion of creative projects like this one now that everyone has the ability to bring their ideas to life.

I, for one, can't wait.

[Hugo Duprez @HugoDuprez]

Destroy any website with a stickman.

Have fun: https://t.co/fvLb6xd5hx

[Andy Cook @AndyGCook]

Of course, it was @gojiberryai
https://t.co/0dLS807kHv

Well played 👏

[Andy Cook @AndyGCook]

Happy to report that some founder registered https://t.co/YRWvHpUSv1 14 minutes and 36 seconds after this tweet went live.

[Andy Cook @AndyGCook]

@shl Just came here to say, thank you!

[Andy Cook @AndyGCook]

Just downloaded and tested the new IRS app. Feels good as a US citizen to finally have a well designed, modern app for a foundational service. Bravo and thank you, @shl & team!

[Sahil Lavingia @shl]

Introducing the official IRS app!

[Andy Cook @AndyGCook]

@wickedguro Leveraging loss aversion is smart.

Reminds me of @jasonfried charging attendees $100 for a @basecamp event. Then if you went, you got a $100 bill back on your chair. Results? Near perfect attendance.

[Andy Cook @AndyGCook]

This seems correct to me...

The days of putting your head down to make steady progress on an interesting and mildly difficult software business are coming to an end.

Either need to be on the cutting edge or hyper niche with domain expertise.

[Jon Yongfook @yongfook]

I think the future of indiehacking is barbell shaped.

On the right, build AI things for AI people. It will get cloned to shit. Some will work, many will not. Fastest execution plus distribution wins. Be prepared to make tons of money one month and nothing the next.

On the left, build boring things that nobody wants to clone, that will take years to gain enough market share. Slow burn. CRM for Chihuahua owners. Newsletter tool for bakeries. Hyper niche.

Everything in the middle is a dead zone now.

[Andy Cook @AndyGCook]

@katieburkie 💪

[Andy Cook @AndyGCook]

@yongfook I’m excited to see what kind of ambitious recipe app you cook up

[Andy Cook @AndyGCook]

@iannuttall @brian_lovin Not technically SaaS (I think... 🤔?) but I would classify https://t.co/1UwhjMeyKd as dead simple.