We are launching a new initiative at @audiohook called the Audiohook Challenge 💪
We will beat the performance of any podcast campaign by 20% or more or the campaign is free 🤯
You choose the KPI and you choose how it’s measured!
Good ol fashioned head to head tests!
Agentic AI is the rave. We love hype cycles. Another metaverse moment this is not. However, it will also not happen overnight. In the meantime, CTV, Audio and DOOH remain save havens / growth segments.
Keeping an eye on @audiohook 👀
Who's making moves in DOOH? @oohinsider
🎙️ Pitch & Pour: The Brand Voice Experience 🍸
Let your brand speak - and sip - from the rooftops of NYC.
Join Audiohook & Corsa Digital on May 15th for an evening of audio marketing insights, creative inspiration, and skyline views at Castell Rooftop Lounge.
From concept to campaign execution, we’re diving into the full audio journey—plus cocktails, conversation, and some serious rooftop vibes. 🌆
🗓️ Thursday, May 15 | 5:30–7:30 PM
📍 Castell Rooftop Lounge, NYC
RSVP and let your brand be heard
https://t.co/YF1hqpUA9A
At Audiohook, we have a goal of making the minimum salary $200k and more generally paying 2x market rates.
Audiohook will have the best talent in adtech. Full stop.
I think we’ll be pretty close by the end of 2025.
@openrtbisbs@EricTilbury_RTB Most of that is Pandora and Spotify steaming and has decent fill.
Programmatic podcasting is almost nothing.
However this is because there are a lot of problems with the supply chain and things like ads.txt
We’re working on fixing that 😉
@EricTilbury_RTB@iHeartRadio It’s largely overshadowed by Spotify and Pandora.
All of which (including iHeart) is a bit of a dumber fire.
You buying streaming radio or prodcasting?
Competing for ecomm ad dollars against another channel is a fallacy.
It’s largely a competition against yourself meaning are you driving ROAS and net new revenue.
Brands pushing more into AppLovin are not saying well it’s either AppLovin or Meta… they are trying to scale both channels.
Re: engineering size. I’m sure Google has more engineers working on GA than the entire team at Haus. Of course then saying that it’s foolish to compete with GA or that Haus can’t build a good product is obviously silly.