Angelo Dodaro

paid ads geek with over $100M in revenue. pop punk aficionado. pinball enthusiast. part-time vibe coder.

[Angelo Dodaro @AngeloDodaro]

@codyplof The key is blending experiential and creating ad content. Build an experience that offers people on the street a free makeover/transformation and capture their reactions.

[Angelo Dodaro @AngeloDodaro]

I have found reach campaigns to be brutally low ROAS even when you only target existing customers. Meta is very good at putting a value on every user and ensuring only the most valuable impressions remain in purchase-optimized auctions.

The one exception is reach-optimized targeting existing customers during BFCM.

[Angelo Dodaro @AngeloDodaro]

@herrmanndigital At least duplication is working flawlessly 🫠

[Angelo Dodaro @AngeloDodaro]

@herrmanndigital Let’s invent a bunch of features that literally undo every possible setting actually defined by the advertiser.

[Angelo Dodaro @AngeloDodaro]

@binghott Branded search is liking paying the mob for protection.

[Angelo Dodaro @AngeloDodaro]

@BiaNeuroscience @BiaNeuroscience I certainly hope this offer is extending to those of us who have pre ordered over a year ago!

[Angelo Dodaro @AngeloDodaro]

@Peter_Quadrel NCMER has been known as aMER for a while. Definitely the better metric to follow for ads along with nCAC (new customer acquisition cost - measured by taking all ad spend and dividing by new customer orders only). nCAC vs spend is also a key chart to watch.

[Angelo Dodaro @AngeloDodaro]

@_Adrian @TheCinesthetic Absolute banger. 10/10.

[Angelo Dodaro @AngeloDodaro]

@TheCinesthetic Gattaca

[Angelo Dodaro @AngeloDodaro]

@herrmanndigital TikTok Ads Manager flat out does not work on Firefox. It took me too long to realize this before I started using Chrome. It’s still slow as heck and makes me want to pull my hair out.

[Angelo Dodaro @AngeloDodaro]

@therahulissar I use Rapid Ads but it’s not super reliable. When it works it’s an amazing time saver.

[Angelo Dodaro @AngeloDodaro]

@TaylorHoliday YOY new customer sales growth + aMER/nCAC.

[Angelo Dodaro @AngeloDodaro]

@codyplof If you really want to see what it can do, use Claude Flow. It automates the creation of a fleet of agents that report into a hive mind to complete your tasks. It puts Claude Code on steroids.

[Angelo Dodaro @AngeloDodaro]

@herrmanndigital Me getting ready for those fat $0.43 refunds

[Angelo Dodaro @AngeloDodaro]

I’ve been using it since it came out. I also really like using Claude Flow, which turns Claude Code into an agentic hive mind on steroids: https://t.co/fMy9VVBaYE

Claude Flow is actually great for way more than just code but it really unlocks new possibilities not baked into CC. I helped run production for a private demo for NVIDIA execs months ago and they were very excited about it.

[Angelo Dodaro @AngeloDodaro]

@rokhladnik The best is when you run an ad set with only Stories placements so you can force the viewer to watch 3 cards in a row.

[Angelo Dodaro @AngeloDodaro]

@dashboardlim Free

[Angelo Dodaro @AngeloDodaro]

@herrmanndigital @DiscussingFilm Ohhh you know I’m all over this one

[Angelo Dodaro @AngeloDodaro]

@rokhladnik Yes, multiple campaigns overspent significantly and also noticed an increase in pacing issues.

[Angelo Dodaro @AngeloDodaro]

@herrmanndigital Just recently re-watched Spinal Tap. The man essentially invented the mockumentary. Heartbreaking.