@codyplof The key is blending experiential and creating ad content. Build an experience that offers people on the street a free makeover/transformation and capture their reactions.
I have found reach campaigns to be brutally low ROAS even when you only target existing customers. Meta is very good at putting a value on every user and ensuring only the most valuable impressions remain in purchase-optimized auctions.
The one exception is reach-optimized targeting existing customers during BFCM.
@Peter_Quadrel NCMER has been known as aMER for a while. Definitely the better metric to follow for ads along with nCAC (new customer acquisition cost - measured by taking all ad spend and dividing by new customer orders only). nCAC vs spend is also a key chart to watch.
@herrmanndigital TikTok Ads Manager flat out does not work on Firefox. It took me too long to realize this before I started using Chrome. It’s still slow as heck and makes me want to pull my hair out.
@codyplof If you really want to see what it can do, use Claude Flow. It automates the creation of a fleet of agents that report into a hive mind to complete your tasks. It puts Claude Code on steroids.
I’ve been using it since it came out. I also really like using Claude Flow, which turns Claude Code into an agentic hive mind on steroids: https://t.co/fMy9VVBaYE
Claude Flow is actually great for way more than just code but it really unlocks new possibilities not baked into CC. I helped run production for a private demo for NVIDIA execs months ago and they were very excited about it.