Anna Ho

Doctor of Philosophy in Marketing at Macquarie University

[Professor Jana Bowden @ProfConsumers]

From sportswear to beauty, brands love telling women they’re empowered 💪

The problem? Women can spot performative messaging a mile away.

Our new research outlines 6 make-or-break factors for gender-equality advertising👇🏼

https://t.co/KGa50luPVO @Macquarie_Uni #retail #Gender

[Anna Ho @AnnaHo121]

Great time presenting my research on #femvertising at AMA Winter conference in Culture, Consumption and Markets track ☺️

💡More insights from my recent publication in @JofBusResearch (https://t.co/eNMphoVxhi…)

#ConsumerBehaviour #WomenEmpowerment #Advertising #Retail

[Anna Ho @AnnaHo121]

@Empower_Women

[Anna Ho @AnnaHo121]

👉 I’m excited to share my first publication in @JofBusResearch

🔗 Read the full article here (𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀): https://t.co/o0aFBr4nw6

#GenderEquality
#ConsumerBehaviour
#Marketing #Advertising #ScaleDevelopment
#WomenEmpowerment
#Retail

[Anna Ho @AnnaHo121]

#WomenEmpowerment

[Syed Rahman @smr856]

New publication - Perceived femvertising: Measurement and implications for brand performance.
Read the full article here
https://t.co/iIGlfUtEl8