Syed Rahman

Marketing academic at Macquarie University, Sydney, Australia.

[Professor Jana Bowden @ProfConsumers]

🚨Our new research has published!🚨

Immersion alone won't keep people in the metaverse.

The key to engagement?

Designing customer brand experiences that genuinely improve people's well-being and lives.

https://t.co/BjDHnDjpQh

#Retail #CX @Macquarie_Uni with @smr856

[Syed Rahman @smr856]

New paper on metaverse and consumer well-being https://t.co/8WIUsch10F

[Syed Rahman @smr856]

New publication - Perceived femvertising: Measurement and implications for brand performance.
Read the full article here
https://t.co/iIGlfUtEl8

[Dr. Mohammed Saeed J Alzahrani @Mohalzahrani_SA]

ضمن مسار #التحول_الرقمي، يسعدني مشاركة بحثنا المنشور والذي يقدم نموذج علمي لفهم #تجربة_المستفيد في مجتمعات #الصحة_العامة الرقمية وأثرها على الالتزام الصحي، الدعم المجتمعي وجودة الحياة.
🔗 https://t.co/LJ2IAU8PcR
@jesswyllie23091
@jamie007carlson
@smr856

[Syed Rahman @smr856]

New publication https://t.co/oQoA5g9loq

[Christian M. Ringle @C_M_Ringle]

🚀 New Publication in the @JofBusResearch :
https://t.co/OxDPkJOkQt

[Syed Rahman @smr856]

👉Interested in how to apply conditional mediation (CoMe) using PLS-SEM 🤔 read this latest article offering a comprehensive example https://t.co/PAKTMbgOkG
@SmartPLS

[Jamie Carlson @jamie007carlson]

Excited to see our 2022 @JRetailing article, "Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact" co-authored with Syed Rahman @smr856 among the highest cited papers on the journal's website.

@Uni_Newcastle #retail #customerexperience #Marketing

[Journal of Retailing @JRetailing]

Retailers compete not just for wallets—but for time, a key dimension of customer engagement. How to measure it? Read research by @smr856, @jamie007carlson, N. Chowdhury, S. Gudergan, M. Wetzels, D. Grewal: https://t.co/Jde1filDmy

#JournalofRetailing #CustomerEngagement

[Jamie Carlson @jamie007carlson]

🚨NEW RESEARCH🚨: Share of time in omnichannel #retailing: Definition and measurement.

Read about our “omnichannel share of time" measurement tool in our open access article here: https://t.co/vrHZzJ10aR

@Uni_Newcastle @smr856
#Marketing #Omnichannel #Retail #Consumers #Newy

[Syed Rahman @smr856]

⏱️Share of Time – a new addition to the engagement research toolkit!

🔗 Open access here: https://t.co/xtmJBYbJXn

@jamie007carlson @Macquarie_Uni @jcu @EDHEC_BSchool @babson

[Jamie Carlson @jamie007carlson]

🚨NEW RESEARCH🚨: "How Do #Omnichannel #CustomerExperiences Affect #CustomerEngagement? Theory and Empirical Validation" with @smr856

Read about our framework freely available here👇: https://t.co/rFFUgdfALV

@Uni_Newcastle #Marketing #Newy

[Syed Rahman @smr856]

Christmas in the metaverse: Why the festive season is moving into virtual worlds https://t.co/5IO7qshHFK
@jamie007carlson @ProfConsumers @NomanHChowdhury

[Christian M. Ringle @C_M_Ringle]

We are thrilled to unveil the Journal of Business Research #JBR Special Issue on "Advanced PLS-SEM Applications in Business Research”! https://t.co/Ymbd2J9Xm6

[Jamie Carlson @jamie007carlson]

🚨NEW RESEARCH🚨: 'Metaverse platform attributes and customer experience measurement’ coauthored with @smr856 @ProfConsumers 🔬Read about our framework here: https://t.co/V4AE9M6Jho

@Uni_Newcastle #Metaverse #consumerbehaviour #marketing #CX #branding

[Syed Rahman @smr856]

New publication- our results demonstrate that customers assess their Metaverse Customer Experience (MVCX) based on 10 specific attributes which can be measured via a practical, easy to administer short scale.

https://t.co/quF30L4ItI

[Syed Rahman @smr856]

@jamie007carlson @Uni_Newcastle @UON_research Well done Nada. Keep it up.

[Jamie Carlson @jamie007carlson]

Well done Nada Sabyani, our #PhD student in #Marketing, for your efforts in a very engaging presentation in the Newcastle Business School’s #3MinuteThesis Competition. @smr856 and I are very proud of you @Uni_Newcastle @UON_research #doctoraltraining #phdlife

[Syed Rahman @smr856]

🔥New publication with an excellent application of @SmartPLS in the @JofBusResearch

https://t.co/2xpetNWI3y