Anna Yudin

Co-Founder of a growth studio for founders & executive teams | Founder of Booked Jobs Lab for home services |
🎙 Talk to a Marketer (Coming soon)

[Anna Yudin @AnnaMarteamo]

From both of my worlds:

Home service companies have a marketing problem SaaS founders would kill to have:

People are already looking for what they sell.

“AC repair near me.”
“Plumber near me.”
“Roof replacement.”

The demand already exists.

The real battle is capturing more of it than the company down the street.

[Anna Yudin @AnnaMarteamo]

The most expensive part of marketing isn't always the marketer.

It's the decisions.

Imagine spending $30,000+ on ads targeting the wrong audience.

Or spending 6 months promoting an offer nobody really wants.

Or scaling a campaign before understanding whether it's actually profitable.

You can save $3,000 on a marketer, lose $30,000 or much more on bad decisions, and end up with dramatically fewer sales.

That's why I wouldn't choose a marketer based on their fee alone.

Look at their experience, how they think, what questions they ask, and whether they know when NOT to spend your money.

Sometimes the worst marketing decision is launching a campaign you should never have launched.

[Anna Yudin @AnnaMarteamo]

Google just updated its guidance on AI-generated content.

And they used a word you don’t see very often in Google Search documentation:
“Critical.”

It is now “critical” to manually fact-check and review AI-generated content for accuracy and trustworthiness before publishing.
Which sounds obvious.

But considering how much AI content gets published every day without anyone actually reading it, maybe we needed Google to tell us that ;)

[Anna Yudin @AnnaMarteamo]

I was reading Google’s guidance on how to show up in AI search today.

And Google is literally telling website owners what to do.

- Make sure Google can crawl and index your site.

- Put important information in actual text, not just images or videos.

- Use internal links so important pages are easy to find.

- Keep your Google Business Profile and product information up to date.

- Make sure your structured data matches what’s actually on the page.

- Create useful content that answers what people are looking for.

So, as I’ve said before, it’s mostly good SEO ;)

[Anna Yudin @AnnaMarteamo]

@danellisona You don’t need a million-dollar product idea. Just create a solid, good product. Marketing can do the rest :)

[Anna Yudin @AnnaMarteamo]

@WilsonCompanies This is true in so many industries..

[Anna Yudin @AnnaMarteamo]

For years, home service marketing was pretty simple:

Someone needs a roofer - they Google “roofer near me.”

Now they can ask AI:

“My roof is 18 years old, I found a small leak, and I live in Tampa. Do I need to replace it? Who should I call?”

That changes the kind of content home service companies need.

Don’t just write pages around services and keywords.

Think about the actual questions homeowners ask before they call you.

How do I know if I need a new roof?
Can this leak be repaired?
How long can I wait?
What should it cost?

Those questions aren’t just blog topics anymore - they’re how people search.

[Anna Yudin @AnnaMarteamo]

Being a marketer is a pretty good survival skill.

Drop me into a new city, a new industry, or a business I’ve never worked with before - and I’ll figure something out.

Because at the end of the day, I know how to do one very useful thing:

Get customers.

[Anna Yudin @AnnaMarteamo]

@arexobcd I checked the replies and almost everyone says #2.

As a marketer, I kind of want to help this entire thread now😂

[Anna Yudin @AnnaMarteamo]

Haha, fair point. Maybe too human :)

[Anna Yudin @AnnaMarteamo]

Fun AI fact:

AI can give you the wrong answer - and then give you a very convincing explanation for why it’s right.

Which, now that I think about it, makes AI remarkably human ;)

[Anna Yudin @AnnaMarteamo]

@veora_io Absolutely. Nothing beats those early conversations. Ads come in handy when you want to see if what you learned there works beyond the people you actually talked to

[Anna Yudin @AnnaMarteamo]

I’ve been seeing a lot of founders asking about paid ads recently.

Can you build a million-dollar SaaS without them?

Of course.

Founder-led sales, referrals, partnerships, content, SEO - there are plenty of ways to get there.

But I’d still spend $5 - $10 a day to test an idea.

+ A message + An audience + An offer ;)

Not to “grow the business.”

Just to see how people react.

Ads are much more useful when you already know what works and want to scale it.

[Anna Yudin @AnnaMarteamo]

@coryalthoff Absolutely!

Founder-led sales, referrals, partnerships, content, SEO - all can get you there.

Ads make much more sense once you already know what’s working and want to scale it.

[Anna Yudin @AnnaMarteamo]

Potential client: “Why does some random cat video get 10 million views but our content doesn’t?”

Me: “Because people like cats.”

Potential client: “So should we… add a cat?”

Me: “…Honestly? Yes.”

#marketing

[Anna Yudin @AnnaMarteamo]

@arexobcd Marketing😎

[Anna Yudin @AnnaMarteamo]

@mehediamply Right?

[Anna Yudin @AnnaMarteamo]

I thought this was obvious, but apparently it isn’t.

One or two Meta ads are usually not enough.

Especially at the beginning of a campaign.

I like to test in layers.

First: different creatives.

Which image/video actually gets attention?

Then, once you see what’s working, start testing the message:

different hooks, angles, offers, headlines.

Don’t change everything at once.

Learn what part is actually making the difference.

Some clients still want to choose the “best” ad before launch.

I’d rather let the audience tell us.

[Anna Yudin @AnnaMarteamo]

Some of the best marketers I know didn’t start in marketing.

They came from research, computer science, psychology, journalism, and other fields.

They bring different ways of thinking.

That’s exactly what makes them so good.

Marketing isn’t only about knowing the tools or following trends.

It’s about understanding people, ideas, and context.

Marketers can do some pretty unbelievable things ;)

Happy Friday, dear all!

[Anna Yudin @AnnaMarteamo]

@butshaunn We don’t really do decks anymore. He’s currently negotiating homepage placement and a better title! :)

[Anna Yudin @AnnaMarteamo]

@butshaunn Best work-life balance on the team too, haha :)