Yiran Tang

[Yiran Tang @AnnieTang9995]

We have learned a lot of knowledge about digital marketing from planning to implementation. These knowledge needs to be internalized into their own marketing ability in continuous practice. Don't be afraid of failure. #NYUDigitalMarketing Chapter 22

[Yiran Tang @AnnieTang9995]

To make better use of search engine marketing, marketers need to know the keywords related to the industry and target users. Choosing the right keywords can give priority to your articles in search engines. #NYUDigitalMarketing Chapter 21

[Yiran Tang @AnnieTang9995]

Comment on Breaking News Stories at Online Publications is a great idea. Take the star cheating incident as an example, clothing brands can comment on their clothes, and tourism brands can comment on their places where the "event" occurred. #NYUDigitalMarketing Chapter 20

[Yiran Tang @AnnieTang9995]

Within all the new rules of marketing and PR, it is most important to remember, 'nontargeted, broadcast pitches are spam'. Communication in media relation is very like that in customer relation. We should always keep target in mind. #NYUDigitalMarketing Chapter 19

[Yiran Tang @AnnieTang9995]

We often use some professional words or jargon in our daily communication, which may be difficult for the target audience of newsroom to understand. But sometimes it is also a way to create new popularity to use some unconventional expressions. #NYUDigitalMarketing Chapter 18

[Yiran Tang @AnnieTang9995]

@1717hahahaha Images can more intuitively and vividly show product features and usage scenarios, which is easier to attract attention than lengthy words.

[Yiran Tang @AnnieTang9995]

@1717hahahaha Tiktok is trying to occupy more consumption scenes. Businesses and marketers can seize these opportunities.

[Yiran Tang @AnnieTang9995]

@brianyuan22 The worse the economic situation, the larger the proportion of businesses' investment in marketing. Because it is the easiest to see the benefits.

[Yiran Tang @AnnieTang9995]

@weiting_cheng Linking advertising with virtual products and game interfaces may be more attractive to viewers.

[Yiran Tang @AnnieTang9995]

@weiting_cheng Different forms of communication materials have different influences on different consumer groups. How to choose depends on the information acquisition behavior of the product target population.

[Yiran Tang @AnnieTang9995]

@JiachenZhu11 That's correct. Video can carry more information, which is more addictive and spend a lot of time. However, marketers should take full consideration in every type of tool.

[Yiran Tang @AnnieTang9995]

@JuliaLo41563717 It is creative to diversify and reuse our products, but it may also make readers associate brand image with some negative things.

[Yiran Tang @AnnieTang9995]

@JuliaLo41563717 Sometimes the false housing source pictures released by real estate agents will affect the reputation and the overall image of the company.

[Yiran Tang @AnnieTang9995]

@JuliaLo41563717 The combination of various media forms is a way for marketers to create content that attracts different users. Audio is as important as video.

[Yiran Tang @AnnieTang9995]

Some industries are in line with audio marketing. Embedding appropriate advertisements while the audience is leisure and entertainment can make marketing work more diversified and efficient. #NYUDigitalMarketing
https://t.co/vEA8fpD18q

[Yiran Tang @AnnieTang9995]

In the process of attracting potential customers through press releases, putting appropriate links so that interested people have the opportunity to learn more information is a good way to generate interaction and sales transformation. #NYUDigitalMarketing Chapter 17

[Yiran Tang @AnnieTang9995]

Although the proportion of audio and podcast in public leisure and entertainment is occupied by short video and streaming media, it is still very important in some scenes, such as car radio. Businesses can seize these opportunities. #NYUDigitalMarketing Chapter 16

[Yiran Tang @AnnieTang9995]

@1717hahahaha In this work, data analysis is of great help to decision-making efficiency and effect judgment. Sometimes the algorithm can judge the potential consumption demand through social networks.

[Yiran Tang @AnnieTang9995]

@brianyuan22 Although the cost of making short videos is often higher than that of words or pictures, the information that videos can carry is difficult to achieve in other forms. It is worth trying.

[Yiran Tang @AnnieTang9995]

@JiachenZhu11 I've never use this tool. Seems worth to try! Thank you for sharing.