After watching another wine region'23 ad: when FMCG run ads, they show the process of consumption. People drinking coffee, eating food. And enjoying it. No one ever shows rows of coffee/orange trees. Because no one really cares. What matters is the taste, the vibe, the occasion.
Amazing: one of my favorite #winebooks is now in Russian: Chianti Classico: The Search for Tuscany's Noblest Wine. Happy to have been asked by Bill and Frances to proof-read! @chianticlassico#ChiantiClassico@ucpress#work
According to fresh info from the Austrian Wine Marketing Board, Russia is +131.5% volume, +112.9% revenue for Austrian Wines in 2020. That's what you achieve when you properly focus on the market #AustrianWine#RussianMarket#Russia
In fact, I've met Steven in the South of Russia, the city of Krasnodar, during a wine competition years ago. A very unlikely place to actually meet a person known for organizing the famous Paris Tasting of '76 #StevenSpurrier