Low CPCs aren't an indicator of success.
If you believe CPCs matter on Meta, then you'll make decisions (like turning off ads with high CPCs) that hurt scale and further support your own stance. It's a self-fulfilling prophecy.
Let the system do its thing, don't get in it's way:
1. watch more content that your avatar watches
2. visualize your avatar, how they act, look, what words they use before making ads
3. I was completely overlooking TT comments
4. Market research isn't just about who avatar is, but even more what & how they consume
Week 3 of current store
- Launching with completely new creatives tommorow, way more research, appropriate style
- tested a few creatives before but realised a few things 👇
It's so crucial to find you some G's on the same journey as you. Especially if some are more advanced than u at current stage. The feedback loops are fucking insanely fast
Behind every “overnight success” is a season no one saw: When they were losing, tired, doubted, ignored - but showed up anyway.
Luck favors the ones who stayed in the game when it felt hopeless.
I swear everyone(including me) overcomplicates this stuff. I thought editing is hard -> watched 1 good editing example and now I get 30%+ hold rates (my ass still unprofitable tho)