If you’re in ecom you need to learn to be ok with thugging it out for weeks (even months) before breaking through on a product
Idk if it’s what youtube guru’s are teaching now but expecting a new product to rip in the first week is an unrealistic expectation
My latest brand took around 2 months until we were hitting profitable scale in the US
Two other close friends of mine who are now doing multiple 7 figure months with their brands were both unprofitable for 4-8 weeks
None of us jumped product
We just doubed down on properly understanding our customer
The issue is most people think a few deep research prompts or a few hours of manually scrolling reddit gives them this
You’re barely scratching the surface, this is just the tip of the iceberg and the absolute bare minimum that everyone else is doing, so what gives you an edge?
You need to avatarmax every day
And the highest impact thing you can do which your competitors aren’t is to put a high focus on curating algorithms into your customers
Don’t just watch the content, actually understand the organic content they consume on the deepest level
- What’s getting views
- Whats getting shares
- What’s promoting high engagement in comment section
- Which comments are getting high likes/replies
Do this everyday and you’ll be fed the highest quality content in your vertical & will very quickly start to identify breakthrough patterns
The dots start to connect & you’ll realize how fucking robotic your ads sound. Just a complete disconnect to the avatar through a complete lack of understanding on what they resonate with.
All it takes is one line in your script that causes a huge disconnect to kill your ad
Now imagine you’re doing this across all your concepts? You’re cooked
If you’re reading this & you’re slightly unprofitable or around breakeven, then this is your wake up call
Don’t kill your product, it’s not the issue
It’s your execution & lack of understanding
Work work work.. work work work.. no results
Work work work work .. no results
Work work work work . Little results
Work work work work . BOOM biggest payout.
It's all worth the sacrifice.
It’s hard not to make millions in ecom if you stick to it for 12-24 months
Issue is you want to do ecom one day, then affiliate the next, then you want to run an agency, then crypto starts pumping & you want to trade meme’s
You lose momentum every time you lose focus
Don’t pivot
Lock in, let learnings compound, stack momentum & dominate your space
Money will inevitably follow