Lauren Appa

User advocate and content strategist. Lover of gelato and Betty White.

[Lauren Appa @AppaInk]

We’re buying a lot more from #Amazon these days and it’s inexcusable how much of the packaging is not recyclable. Do better!

[Emmanuel Acho @EmmanuelAcho]

Dear white people,
For days you’ve asked me what you can do to help. I’ve finally found an answer.

Let your guard down and listen.

[Kara Phelps 🖤 @KaraPhelps15]

"A website is not a painting; it is a living thing. You can work together to get to a point that mostly works for mostly everyone, and then see what your users and your information tell you⁠. Let it breathe." -@rosamund on modular content for #confab2020 *chef kiss*

[Lauren Appa @AppaInk]

It's all right here, folks...How to watch the historic first all-female spacewalk with NASA on the ISS https://t.co/byIBHv5Ekp via @CNET

[Lauren Appa @AppaInk]

If you've ever struggled to understand content strategy or just don't know what the heck it is or how it brings value, bookmark/print/save forever this article. THIS ARTICLE HAS ALL OF THE THINGS https://t.co/LZM6GeZMgj

[Lauren Appa @AppaInk]

When you've watched so much @queereye that your internal monologue is now the voice of @jvn #positivity #gratitude #strength

[Lauren Appa @AppaInk]

@goldiehawn You guys are the cutest! My sister and I would watch Overboard as kids and we would quote it to each other and laugh and laugh — we still do! And now it’s like our love language. Thank you both for bringing joy into the world:)

[Lauren Appa @AppaInk]

@amygracewells Yes! I’m a believer that you could apply #KonMarie to content clean up projects. I’m also a fan of the “shop your closet” idea when it comes to content reuse.

[Lauren Appa @AppaInk]

@TheProfSchwartz @MikeyWizard_ @btredwing98 @pg13_akacarlos I have a 2005 Corolla for 12 years and I STILL have to look at the "your gas tank is on this side of the car, dumb@$&" arrow when I stop to fill up because I do it so infrequently! Like, once every six weeks if I don't drive out of town.

[Lauren Appa @AppaInk]

AP has spoken. Can we all just put this behind us and move on?

[APStylebook @APStylebook]

Just like a healthy marriage, AP style calls for clear communication.
We also believe in the value of compromise. So as a reminder, the Stylebook doesn't prohibit all Oxford commas. If omitting a comma could lead to confusion or misinterpretation, then use the comma.

[Lauren Appa @AppaInk]

@jearold I bought a “mind the gap” dish towel when I visited London in 2004. It has turned out to be a solid investment. Highly recommend.

[Rob DenBleyker @RobDenBleyker]

People say you shouldn't lose friends over politics, but hear me out: it is very okay, and in fact good, to lose friends who approve of keeping children captive in order to negotiate the building of large walls.

[Lauren Appa @AppaInk]

@ComfortWriter The same goes for navigation!

[Lauren Appa @AppaInk]

@RobertMills “Hiss! You’re never around when I need you!”

[Lauren Appa @AppaInk]

I gave myself a stomach ache from cake b/c it’s #confab2018 and that’s what you do. Amazing event #CONFABFEELINGS

[Lauren Appa @AppaInk]

@write_n_seek https://t.co/NbqNVMN3pC

[Lauren Appa @AppaInk]

Loving the '80's vibe of the music between sessions at #confab2018. Clearly these folks know their audience. @ConfabEvents

[Lauren Appa @AppaInk]

@leighbryant @pixelsforhumans Right?!

[Lauren Appa @AppaInk]

Data doesn’t kill creativity. It’s just a constraint. You’re still in control. #confab2018 @pixelsforhumans