Appreciate Capital

Venture capital fund investing in the earliest (pre-seed, seed) stages of world-positive, gender smart companies. Global, with an India focus.

[Pravin Dhake @wanderingraptor]

Running @goathlos on most days feels like a Sisyphean task of constantly pushing things up a hill.
Seeing runners push themselves up the hills of Ladakh in Athlos gear adds a lot more meaning to it. PS. That's @Agent_Oli finishing his KC 72k in 1st clip.

[Raj Vardhan @is_rajvardhan]

The @KomumoriWorld team is shipping 🚀🚀

I have seen the products they have made at our Forge Factory and i am so excited. If you are someone who are on their early bird list you should hear from them soon.

[kuldeep @ku1deep]

Do not come back from Leh without the Athlos merino baselayer.

[Pravin Dhake @wanderingraptor]

So the good folks at Metta cafe in Leh where we've setup the @GoAthlos pop-up have left me in charge of the cafe for a bit. So for an hour my other desire of having a cafe in the mountains is fulfilled. Ask me anything about running a cafe in the mountains.

[Pravin Dhake @wanderingraptor]

Ladakh has always been special for us @GoAthlos. Our design philosophy, our eye for details have honed while testing our products here. Seeing Athlos products getting widely used here, we feel extremely grateful and proud. Here's a capture of Athlos in action in Leh.

[Himanshu Awasthi @89hardy]

Big shoutout to @thelayerproject ! Bought a Fletcher and returned it cos it didn't fit what I was looking for.
@is_rajvardhan reached out to understand the requirement and suggested The Conrad. Wearing it for a week, and I'm absolutely in love with it.
Customer Satisfaction 101!

[Pravin Dhake @wanderingraptor]

We call them the Elite Sports bra, and they are available for pre-order at a special price. A good 60% of the pre-order inventory has already been sold. You can get them here: https://t.co/6KaqlCeuYp

[Pravin Dhake @wanderingraptor]

We recently updated the @GoAthlos sports bra with the following improvements;
1. New performance that provides superior stretch and support without stifling you.
2. Built-in pads.
3. Underbust hook to make getting in and out of the bra easier after a sweaty workout.

[Raj Vardhan @is_rajvardhan]

We started working on jeans about a year ago and this is something I never talked about. We hadn’t done bottoms before and I did not want to launch just any jeans at @thelayerproject, it had to be the best version of jeans there could be. I talk about it today because I am convinced it infact is the best pair of jeans available in the market.

None of that stupid fluff about stretch n all. Just pure cotton jeans in Indian denim made really well. We don’t do low rise, stretchable fabric or those stupid skinny fits. These come in relaxed and straight fits and only mid rise (at navel waist).

More on what makes this jeans special soon!

[Layer @thelayerproject]

Its raining colors in the Monsoon edition of Atticus. Introducing Rhubarb, Pink Whisper, Lilac & Seafoam.

Pinpoint Oxford, 50s yarn dyed, in our signature Atticus silhouette.

[Appreciate Capital @AppreciateVC]

founder perks

[Sandali Jain @SandaliJain25]

Owning a business is so flexible, I can worry about things whenever I want 😭☠️

[Appreciate Capital @AppreciateVC]

🙌🏻🙌🏻

[Adiabatic Technologies Pvt Ltd @Adiabatic_IN]

We’re pleased to announce that two of our battery packs have received AIS-156 certification through NATRAX. ⚡

🔋 25.6V | 24 Ah
🔋 25.6V | 30 Ah

Designed for battery-operated tricycles for persons with disabilities.

#AIS156 #BatteryTechnology #ElectricMobility

[Appreciate Capital @AppreciateVC]

@pratiknagariya You’ll love the minimal @GoAthlos ones then. :)

Very clean barely a brand presence.

[Appreciate Capital @AppreciateVC]

We’re not the only ones saying it…

[Alex Nguyen @alexcooldev]

Once again, build apps for women.

You’ll see higher revenue and better conversion rates.

Out of the 5 apps I’m running right now, the one built specifically for women is making 2x more revenue than the others.

[joke peralta @mellamot_bone]

@wanderingraptor @GoAthlos discovered the brand about a year and a half ago and now they’re my go-to set of clothing for all of my runs, race day and training runs! trying to get my friends to use it as well

[Pravin Dhake @wanderingraptor]

After every marquee marathon (Hyderabad, Mumbai, Ladakh, Bengaluru TCS), it’s heartening to see runners in increasing numbers wearing and trusting @GoAthlos for their race-day kit.
As technical product designers, there’s honestly no better feeling for the team than seeing something you’ve designed being trusted on race day.

[Appreciate Capital @AppreciateVC]

🙌🏻🙌🏻

[Dr. Ranjit @qtfan]

@is_rajvardhan Just popped in to tell you that I absolutely love the Denim Trucker jacket I bought from you’ll.

[Srini Swaminathan @srini091]

Superb to see the @GoAthlos Stall buzzing! Their new “Vaayu” line is so amazing - super soft seamless athletic wear designed to push endurance limits - marathons, ultras and what not! I have been wearing Athlos stuff for 15 years now and not even one instance of being disappointed ever. And this is not a paid post. Just posted out of genuine appreciation for what they have built over the years. @wanderingraptor

[Appreciate Capital @AppreciateVC]

The craft and focus to find the incremental 1% improvement in something so stunningly amazing already.

Incredible work Pravin and the @goathlos team.

Proud believers.

[Pravin Dhake @wanderingraptor]

At @GoAthlos, our All-day and Training collections have been made with our signature bamboo-cotton blend. We loved it, and so did our users. For the past year, though, we've been asking ourselves: can we make it better? Well, we took something we absolutely loved and made it better. Here's what changed: