Arden Buchanan

Strategic Communication major | Psychology minor #TCUSM

[Arden Buchanan @ArdenTCUSM_]

Such a great semester! As finals are difficult and lots of hard work, I still am so appreciative of my education. Why do I choose @TCUStratComm? So many helpful professors, the classes offered are guided towards my future career, and so many opportunities are provided! #TCU #STCO

[Arden Buchanan @ArdenTCUSM_]

A brand community is made up of a group of customers who are invested in more than just what is being sold. It's about shared experience, a mutual benefit, trust, and collaboration! A brand I care to be in community with is @Starbucks as a proud rewards member! ☕️ #brand #coffee

[Arden Buchanan @ArdenTCUSM_]

@HubSpot @GuyGolan @Road14Runner

[Arden Buchanan @ArdenTCUSM_]

@HubSpot says engaging directly with your audience is crucial, so I have some questions for you guys. What is your favorite social media platform? How important is social media to you? How personal is too personal to get online? I'm interested in knowing my followers! #TCUSM

[Arden Buchanan @ArdenTCUSM_]

Happily Hubspot certified! So much knowledge gained over those 4 hours. Some tactics learned to foster more general social engagement is: being funny (got that), asking for reviews, tagging individuals @GuyGolan & @Road14Runner, starting a FB group, and using 😀🥂🤪🤍🦄😆 #TCUSM

[Arden Buchanan @ArdenTCUSM_]

This article talks about the features social media has added to elevate brands and posts. Each platform is in competition for a cool new feature such as live stream or keeping up with new ones coming out! https://t.co/Ec1fQDS4kD.

[Arden Buchanan @ArdenTCUSM_]

@kfreberg made great points today while speaking. Something that stuck out to me were her key fundaments for personal branding: expertise, content, experience and community, personality, and voice. @GuyGolan @Road14Runner #TCUSM #socialmedia #branding

[Arden Buchanan @ArdenTCUSM_]

@GuyGolan It is also important to note that hashtags can be used differently depending on the platform. This article suggests using 1-2 on Twitter and Facebook. For Instagram, use around 5-10. Always be conscious of the hashtags that are #TrendingNow to gain more #awareness. @Road14Runner

[Arden Buchanan @ArdenTCUSM_]

https://t.co/7eCJaozH8U
In class we learned what a hashtag means. @GuyGolan compared it to a room where people meet with one common interest-like a #club. This article expresses the DO's and DONT'S when using them. Do use it to add context and don't use too many! #reach #TCUSM

[Arden Buchanan @ArdenTCUSM_]

So neat seeing on HubSpot one of my favorite influencers, @GiGiHadid, having her quote featured! Social media is not just mindless content. You can use it as a way of connection, education, & building a reputation. The opportunities are endless @GuyGolan @Road14Runner #TCUSM

[Arden Buchanan @ArdenTCUSM_]

@lucylong2613 @Britopian @TCUStratComm @GuyGolan @Road14Runner Such a great discussion! Loved how @Britopian taught us how to really ask ourselves who we are, what we stand for, and why people should care when creating a #brand. It's important you truly mean what you are sharing to the public! #TCUSM #studentagnecy @GuyGolan @Road14Runner

[Lucy Long @lucylong2613]

Talking about the @Britopian lecture with @ArdenTCUSM_ . We discussed the importance of understanding your audience. This is HOW you can be successful as an #influencer and in #SocialMedia . I love talking with my @TCUStratComm peers! @GuyGolan @Road14Runner #TCUSM #studentagency

[Arden Buchanan @ArdenTCUSM_]

@GuyGolan @Road14Runner

[Arden Buchanan @ArdenTCUSM_]

Great guest speaker today! Patrick Lyons told us his story of how his fitness brand began and what it has turned into. What makes his coaching different? It's science based, transparent, friendly, and relatable. #patricklyons #fitness #socialmedia #TCUSM

[Arden Buchanan @ArdenTCUSM_]

So grateful for this education and new friends! We 🤍 @TCUSchieffer ! #TCUSM @Road14Runner

[Arden Buchanan @ArdenTCUSM_]

Five brands I could NOT live without: @Spotify, @TraderJoesList, @ZARA, @Apple, and @Target #TCUSM