Ariana Castillo | Media Buyer

Iré subiendo cosas que voy aprendiendo día a día con la publicidad digital 📊
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[Leila Hormozi @LeilaHormozi]

How sad would it be to look back at the end of your life and realize you didn’t accomplish your dreams because you were ‘too tired’?

[Leila Hormozi @LeilaHormozi]

Lack of focus kills more dreams than lack of resources ever will.

[James Clear @JamesClear]

We often avoid taking action because we think "I need to learn more," but the best way to learn is often by taking action.

[Neil Patel @neilpatel]

After 22 years of being a marketer, the best advice I can offer is:

The best form of marketing isn’t marketing.

I love marketing and still practice it daily, but big companies aren’t built off marketing.

They are built with amazing products… and care for your customers.

No matter how much you spend on marketing, if you can’t figure out how to wow your customers and make their lives better in some way, you won’t win.

Don’t think of marketing as the secret to growing or becoming successful.

Think of marketing as “fuel��. And imagine your product as a "car."

Assuming you have an amazing car, fuel will get you further.

But if you have a crap car, with a lot of engine problems, it doesn’t matter how much fuel you put in, you won’t get that far.

[Ryan Holiday @RyanHoliday]

“Concentrate every minute on doing what's in front of you.” — Marus Aurelius

[Ariana Castillo | Media Buyer @ArianaCastillox]

La mayoría de veces que nos abrumamos, no es por la cantidad de tareas que tenemos que realizar; sino mas bien, por la falta de organización para ejecutar esas tareas.

[Ariana Castillo | Media Buyer @ArianaCastillox]

Mi frase del mes de marzo:

"Disciplina es elegir entre lo que quieres ahora y lo que más quieres"

En mi proceso de aprender publicidad, me he encontrado con muchas situaciones frustrantes. Lo único que me ha ayudado a seguir adelante, es recordar por que motivo hago todo esto.

[Daily Stoic @dailystoic]

“Concentrate every minute on doing what's in front of you.” — Marus Aurelius

[Neil Patel @neilpatel]

Here’s the ideal posting frequency for each social network (you’re not going to like the Facebook data).

We analyzed 332,490 social media accounts in the last 30 days to figure out how often you should post on each social network to gain the most followers and engagement...

X
Post – 3 plus times a day

X’s algorithm doesn’t restrict future reach if you post crap content.

Post as many ideas as you have and use this platform to test what works, take what’s working, and post that on the other social platforms.

From the data we looked at, videos in general also didn’t perform as well as text on X.

Instagram
Post/Reels – 1 to 2 times a day

Stories – 2 to 4 a day

Live - at least once a week

If you post more than 2 times a day on Instagram we see it affecting the previous posts negatively.

LinkedIn
Post – 1 a day

If you want to post on LinkedIn 2 times a day make sure you spread out your post at least 7 hours.

If you post them too close to each other, it affects the previous post's reach. Hence the recommendation was once a day.

TikTok
Post – 1 to 3 times a day.

Worse case you need to post at least every other day.

If you don’t, you’ll find that it will take too long to build up momentum and your future videos won’t do as well even if the content is good.

YouTube
Post – 1 short a day and 1 long-form video a day

Ideally spread them apart for at least 5 hours.

By posting a combo of both your account will grow faster.

If you post too frequently on YouTube and the quality of the content isn’t up to par, you’ll find that all your videos won't perform as well as they should.

Facebook
For this network, we couldn’t find patterns on what’s causing the most growth.

The majority of the accounts weren’t doing well no matter how little or how much they were posting on a daily or weekly basis.

Now, even though the above shows you how often you should post, keep in mind that the most important element is the quality of your content.

Don’t just post because you know you need to post, make sure your content quality is top-notch.

[Neil Patel @neilpatel]

The young generation has influencer marketing all wrong.

It’s too hard to become popular like a Kardashian and sadly it’s too late.

Getting that kind of traction has a lot to do with luck and timing.

And you’ve already missed the timing boat.

But there is an influencer opportunity that pays well, isn’t competitive, and doesn’t require tons of followers.

The only catch… it’s not sexy.

Before I tell you what the opportunity is, keep in mind that my average social account has around 400,000 to 500,000 followers.

On some networks like TikTok I have less followers… a bit more than 100,000 followers.

And if you just look at TikTok I get offered money to post on average 7 times a month.

The payments typically vary from $1000 on the low end and $14,000 on the high end just for one TikTok video.

The average is usually somewhere around $3000 to $5000 a post.

And that’s just for TikTok…

So what’s the opportunity? Well it’s not being a microinfluencer… it’s being a B2B influencer.

There aren’t enough of them on the social web for companies to pay.

Most of them, like me, own companies so they don’t care for the money and don’t accept the offers.

In other words there is a shortage.

Start posting B2B content… make sure it’s around a specific vertical that interests you like marketing, cyber security, sales, etc…

You’ll generate a nice chunk of change without needing tons of followers.

[Leila Hormozi @LeilaHormozi]

Some days are just f*cking hard.

& Nobody knows

Or

Nobody cares

Either way…the reward for a hard day isn’t applause - it’s confidence gained by getting through it like a champ.

[Katelyn Bourgoin 🧠 @KateBour]

Marketing is about selling to people

So why do so many marketers spend so little time talking to the people they intend to sell to?

[Dave Ramsey @DaveRamsey]

My Grandmother used to say, "There's a great place to go when you're broke: to work!"

[Alex Hormozi @AlexHormozi]

It’s not about winning this month.

It’s about not giving up for a year and seeing how different your life is 12 months from now.

Then doing it again for another 12 months.

Then another.

Then you look around and everyone keeps asking you how you did it.

When in reality it never *happened* - you just never stopped.

[Leila Hormozi @LeilaHormozi]

The most successful people I know take their time on this earth seriously.

When I was 19 I decided to get ahead of 99% by not f*cking off in my 20s like most girls I was friends with were.

I stopped partying, I stopped drinking and drugging and I refused to take some fuck off bottle service job or pursue 'modeling' --- I read books, moved across the country, pursued a HARD career, and learned real life business skills (marketing/sales)

So many young women ask me what to do with their lives - my answer is take your life fucking seriously and stop waiting for some rich guy to save you.

Irresponsible girls turn into dependent, helpless, victim minded women who can barely function without a man.

Master yourself, invest in yourself, treat yourself like an asset WHEN YOU ARE YOUNG - it will pay dividends as you grow up.

Be the woman you WISH you had all along.

[Ben Meer @SystemSunday]

The best morning routine?

Starts the night before.

9 evening habits that make all the difference: