Robbie Armitage

[Robbie Armitage @ArmitageRobbie]

@ArienRozelle One of the biggest takeaways was the content calendar. Seeing this a lot in certain roles for jobs I have been applying to. I think it is important to set up each content related strategy based on the company’s objective. This is something I never realized beforehand #COMI610

[Robbie Armitage @ArmitageRobbie]

@ArienRozelle Creating social media content calendar follows strict deadlines for goals to be met. The calendar does not account for uncontrollable/external factors. This becomes a challenge when appropriately setting deadlines that will have the best possible outcome for the company #COMI610

[Robbie Armitage @ArmitageRobbie]

@amhickey242426 @ArienRozelle You bring up some interesting points with social media channels like tik tok. They can be a trap for some companies, but it is important to hold everyone accountable for appropriate and professional content.

[Robbie Armitage @ArmitageRobbie]

@reecearmitage @ArienRozelle @hootsuite I think an interesting benefit is increasing internet traffic. The benefits almost act as a policy because it becomes an expectation. If these goals are followed correctly, policies will fall into place.

[Robbie Armitage @ArmitageRobbie]

@ArienRozelle Without social media policies, those managing the accounts of the company are exposed to potential controversy. When individuals run social media accounts, there is a risk of personal choices mixing with professional tasks. https://t.co/sChJv3n5kv #COMI610

[Robbie Armitage @ArmitageRobbie]

@ArienRozelle The importance of creating marketing strategy is crucial connecting with consumers. This article addresses the focus on media strategies due to many societal chances in the past 2 years. Need to take advantage of all the users on social media #COMI610 https://t.co/oL1ku28Fwz

[Robbie Armitage @ArmitageRobbie]

@julia_rennie1 @ArienRozelle Sometimes with company’s in the athletic wear industry or automotive industry, I feel as though we similar advertisements. It all comes down to competition, but comparing vehicles and advertisements from Toyota, Ford, and Chevy would be interesting.

[Robbie Armitage @ArmitageRobbie]

@TalMurph @ArienRozelle To that point of surprise, I think it also relates to timely advertising and initiatives. Predicting the market and trends of consumers allows for company’s to properly time their plan #COMI610

[Robbie Armitage @ArmitageRobbie]

@ArienRozelle A challenge for big ideas in social media is creativity. How do you know if your big idea is creative enough to get the attention of the intended audience? Will the target audience understand the message/perspective? Creativity is important, but so is a solid plan #COMI610

[Robbie Armitage @ArmitageRobbie]

@reecearmitage @ArienRozelle @Kquesen Key core customers serve as an exceptional asset to different brands. These consumers can indirectly market a brand or product without even realizing. In order for brands to capitalize on this, brand image and reputation need to be prioritized so that consumers take on the load.

[Robbie Armitage @ArmitageRobbie]

@TalMurph @ArienRozelle @Kquesen Sales and growth are all created by the consumers. These numbers allow the company to understand the influence of their business model or marketing strategy. LEGOS strategy puts the decision making process into the hands of the consumer. #COMI610

[Robbie Armitage @ArmitageRobbie]

@ArienRozelle @Kquesen Utilizing consumer experience has become an ideal source of promotion, rather than relying on direct sales for revenue or growth. Let the consumers tell the story. Word of mouth advertising between consumers shows to be extremely reliable. #COMI610 https://t.co/7L8p4j63GS