A challenger brand can question the market. But can it question a competitor without proving what it says?
Two disputes before the Delhi High Court have brought that question into focus.
Bombay Shaving Company’s Switch4 campaign challenged the convention around razor handles and blades. Beco’s campaign put the ingredients used in household products at the centre of its comparison with HUL.
The larger issue goes beyond either dispute: when comparative advertising claims to serve consumer choice, where does legitimate comparison end and unsupported implication begin?
OPEN examines what these cases reveal about competition, advertising claims and the line between making consumers notice a difference and giving them enough information to judge it.
Read the full story- https://t.co/U1uULnCFG6
Proud of the courage, character, and integrity of the students of NLS.
But the less said about an administration and leadership that cannot stand with its own students, the better.
Looking for a cooking help in Malviya Nagar/Shivalik Colony in South Delhi to come in the morning. New to the area. not able to find through the current networks. Will buy you dinner if your referral converts.
Graduating students of National Law School of India University condemn BCI Chairman’s actions against NALSAR 2026 batch.
They demand unconditional apology from the Bar Council of India, and explanation of the protocol for the use of BCI letterhead by Manan Kumar Mishra. @MishraManan01@NLSIUofficial@NALSAR_Official
Every single lawyer in this country should call for the resignation or removal of Manan Mishra for this draconian and unlawful directive. The directive is completely unconstitutional, apart from being laughable. Mishra is more loyal than the king.
https://t.co/w3Sulgnu5J
Three convocations and a memorial lecture involving CJI Surya Kant have been postponed, declined, or contested in as many weeks, as student anger over his remarks on police brutality against protestors continues to build.
https://t.co/7TteIthVeN
Getting stoned alone, and felt a solid craving for a dessert - I check Sweet Truth on Swiggy and I see they have moong halwa, but also i remember i like their Death by Chocolate jar. Dilemma. Then i remember that I will only ever have myself to care of and me to take care of