Arun Kataria

Founder @altureadvisory | Overseeing a portfolio of digital businesses

[Arun Kataria @arunkatariaa]

https://t.co/RyLIY5zDt8

[Arun Kataria @arunkatariaa]

@imcaiden

[Arun Kataria @arunkatariaa]

Before Drake became who he is today, he was spending $5k/month renting Rolls Royce Phantoms

He’d also borrow his uncle’s car and drive women through the wealthiest neighborhoods in Toronto

At face value, it may come off as if he was just larping, or perhaps acting out of insecurity

But the truth is much simpler

Drake understood the psychological advantage of removing the novelty from the things you desire

As long as a certain life remains completely foreign to you

Some part of your mind will continue rejecting the possibility of it ever becoming your “normal”

So the ulterior lesson is that manifestation will remain nothing but mental masturbation so long as it isn’t followed by aggressive, and oftentimes risk-laden action

[Arun Kataria @arunkatariaa]

@DreDropsKnowldg @yourealazyfvck Playing Expedition 33 rn, masterpiece

[Arun Kataria @arunkatariaa]

Movies to brainwash yourself into success:

Cars
Creed
Rocky
Michael
Scarface
Limitless
Whiplash
Moneyball
Goodfellas
Steve Jobs
The Aviator
Black Swan
The Founder
Nightcrawler
The Prestige
Ford v Ferrari
The Big Short
Casino Royale
Social Network
Dark Knight trilogy
The Batman (2022)
Catch Me If You Can
The Wolf of Wall Street

As your mind is always absorbing beliefs, identities and patterns…

Every person with even the faintest ambition should watch these movies without exception

[Arun Kataria @arunkatariaa]

The most unorthodox, perhaps even frowned-upon way I developed my copywriting skills

Wasn’t by reading books or sales letters…

But by playing video games and watching movies lol

I know the grind 24/7 anti-fun meatheads are probably reading this with rage - veins popping out of the side of their heads lmao

But just so we’re also clear, I’m not talking about glue eater brainrot

Playing FIFA won’t turn you into fucking Dan Kennedy

I’m talking about narrative-heavy, slow-burn media

I’d also be lying if I said another reason wasn’t just to have a normie indulgence that keeps the retarded kid in me alive

As should everyone

[Arun Kataria @arunkatariaa]

@andrewslings True

[Arun Kataria @arunkatariaa]

Growth operator son or HTS daughter?

[Arun Kataria @arunkatariaa]

@yourealazyfvck Pretty much

[Arun Kataria @arunkatariaa]

The most unorthodox, perhaps even frowned-upon way I developed my copywriting skills

Wasn’t by reading books or sales letters…

But by playing video games and watching movies lol

I know the grind 24/7 anti-fun meatheads are probably reading this with rage - veins popping out of the side of their heads lmao

But just so we’re also clear, I’m not talking about glue eater brainrot

Playing FIFA won’t turn you into fucking Dan Kennedy

I’m talking about narrative-heavy, slow-burn media

I’d also be lying if I said another reason wasn’t just to have a normie indulgence that keeps the retarded kid in me alive

As should everyone

[Arun Kataria @arunkatariaa]

@GadzhiIman @imaarontang

[Arun Kataria @arunkatariaa]

@Lorenzogemmaaa 99% of growth operators have no idea how paid acquisition works lol

[Arun Kataria @arunkatariaa]

@RealTurbanBoy Where tf do you even get that? 😭

[Arun Kataria @arunkatariaa]

@AndrewWriteCopy Played it for 90 mins, so overrated

[Arun Kataria @arunkatariaa]

@lamxnt Whop x Framer 👀

[Arun Kataria @arunkatariaa]

I’ve got a feeling every women-only offer is growing tired of male growth operators pitching them on becoming “the next Shelby Sapp”

So women are going to start becoming the growth operators themselves, as they understand the subtler cues without having to manufacture them

I don’t know when this will happen, but it isn’t far off

[Arun Kataria @arunkatariaa]

Hey bro, I was just thinking instead of running ads that bring in unqualified leads, we could run ads that bring in qualified lead ykwimsayin? Because lowkey I was thinking we could get a lot of clients if we run ads that bring us qualified leads

[Arun Kataria @arunkatariaa]

Aesthetics have their time & place in marketing

Anyone who claims “ugly funnels convert better” in the big 2026 is fucking retarded

Of course this isn’t implying that your LP should have a 20s long animation that leads into a fading booking button (in fact, please don’t do that for your own sake lol)

But when it comes to say YT videos…

Those “ugly” raw Google Docs videos are more often than not packed with 10x more substance than the hyper-edited wood slat background, Shure SM7B videos with motion graphics every 3 seconds

Good rule of thumb to discern between taste and visual pollution:

If it improves how the thing is consumed, understood or perceived, great

If it’s there purely to look impressive, you’re most likely overdoing it

[Arun Kataria @arunkatariaa]

Wtf is a “winter arc”?

Wtf is a “90 hard challenge”?

Q4 is officially here

Let’s go on a generational run, ladies & gentlemen - financially, physically, mentally, spiritually

Godspeed

[Arun Kataria @arunkatariaa]

Discipline is definitely very much needed to succeed - assuming we’re not talking about bootleg David Goggins types

It’s relatively steady - it keeps you moving regardless of whether you particularly “feel like it”

But there isn’t any feeling quite like the surge of motivation that electrifies you down to your soul

Something everyone should get to experience one day

[Arun Kataria @arunkatariaa]

If you’re a B2B service provider stuck at $50-75k/month

We’ll add $100-200k to your monthly top line and beat your top performing ads by a minimum of 2x - all within 90 days, or we work for free

Taking on 1 client before the end of the month

DM me “READY”

[Arun Kataria @arunkatariaa]

Your ultimate goal when selling high-ticket products is LTV:CACmaxxing

“Oh but what about CAC?”

CAC matters a lot more when you’re selling low/mid ticket to drooling mouth breathers who give you war speeches about wanting to change their lives just to get buyer’s remorse at the last second lol

Of course, it still greatly matters in high ticket as well

But when you’re selling to a more sophisticated buyer - someone with more money, more problems and less trust to just hand out

You naturally inherit a longer sales cycle - oftentimes with more friction too

If say your RPC 5x’s while your CAC 2-3x’s, you’re still better off

Hence “cheap CAC” as a goal itself becomes less relevant