Holy shi I'm getting cooked🤣
To clarify: screenshots are fair. When I was 16, closing a retainer felt like the biggest win in the world. I was SO hyped.
Looking back now, it wasn't worth it for me. I could've found a lot of the advice without spending the $, and SMMA was a model I didn't enjoy.
That's my experience & perspective now - not trying to dig at Iman.
At 13, I wanted to get chipotle every day. My mom said no.
So I power-washed decks for all my neighbors, went door-to-door, made flyers, the whole thing.
I could afford a bowl every day, but I was sick of cleaning patios :(
Most product quiz apps make you map each answer to a product and it's tedious. It usually results in a subpar quiz.
I want to create your entire quiz for you, FOR FREE, in 48 hours. If you have a high catalog, we'll map your answers to address everything.
Most brands watch mobile underperform and go rebuild the mobile layout. The layout is usually fine.
What changed is the TYPE of traffic. Your mobile traffic is mostly ad traffic and those people already decided before they clicked. Desktop is people poking around.
Know these two differences and segment accordingly ;)
A shopper who clicks an ad has already made HALF the decision. They saw the creative and they clicked. (Someone leaves their doomscrolling session to go to your site = high intent)
What they need from your page is confirmation.
Most brands build the page for exploration. Related products, a quiz, a chatbot, a discount popup. All of it asks a decided buyer to reconsider.
Build two pages if you have to. The one ad traffic hits should be short and get out of the way.
Telling a shopper what order to use things in moves AOV more than just the recommendation.
A recommendation gets them one product. Sequencing gets them a routine, because now the second and third product have a reason to exist. Use this first, then this, and skip that one for now. (They have to get all 3)
Most recommendation logic stops at the pick. The upsell is sitting right there and almost nobody builds it.
At 16, I generated 120m+ views and had dozens of affiliates on payroll. The product was a wallet that lights on FIRE.
I'm now 20 and I build software for $100M+ brands. This is my story from then to now👇
My sophomore year (in college), I decided to start building software for ecom brands. I'm now 20, and we power AI product quizzes for brands doing 7, 8, and 9+ figs a month.
I'm extremely content & fulfilled with what I'm doing now, and I want to start building in public to share more.
If you're running a Shopify brand, packing orders in your parents garage, or liked this story at all, let's chat🫡
Then came the internet money rabbithole.
I opened my first Shopify store and blew ALL my savings on meta. Maybe like a 0.01x ROAS :(
Fell in love with Iman Gadzhi and bought his $3k SMMA course. Thumbs down👎
Then I moved from rural Pennsylvania to LA to go to college (USC). Everyone was building something meaningful and insane. I felt embarrassed meeting people and telling them I sold prank wallets.
So I joined a startup club and tried to learn everything I could about tech and software.