Arvind Krishnan

Views are personal. Sometimes they’re stolen.

[R/GA @RGA]

Publicis and WPP

[rvivek @rvivek]

Aravind Srinivas, Perplexity
Aravind Narayanan, OpenAI
Aravind Jain, Glean
Aravind Swami, Kollywood

If you are Aravind, you have to talk AI.

@Aravind_SA your turn

[Arvind Krishnan @Arvindkrishnan]

@beastoftraal Cup mukkiyam bigilu

[Karthik 🇮🇳 @beastoftraal]

If Vijay had "agreed" (after all that incessant pressure) to join BJP as an ally for Tamil Nadu elections, his Jana Nayagan would have already released, he could have been celebrating Pongal with Modi in Delhi, and Modi would have written a glowing review of the film that would have been published in all newspapers today.

[Arvind Krishnan @Arvindkrishnan]

@desaisantosh This piece made my morning. It says one of three, where are the other two?

[Varun Dubey @varundubey]

Why must hospital food suck? If you are what you eat then you should definitely aim for yummy 🫣😁

This is food at Superhealth
Healthy. Comforting. Beautiful.

[AVM Productions | AVM Studios @avmproductions]

We are profoundly saddened by the passing of veteran cinematographer Babu sir.

A pillar of Indian cinema, our cinematographer contributed some of his finest work with AVM Productions, shaping several unforgettable classics with his masterful visuals. More than just a gifted technician, he was a kind and humble soul who left a lasting impact on everyone who worked with him.

His work on iconic films such as Murattu Kaalai, Pokkiri Raja, Sakalakala Vallavan, Paayum Puli, Thoongathey Thambi Thoongathey, Nallavanukku Nallavan, and Nalla Thambi will forever be remembered.

His legacy lives on through the frames he so skilfully crafted.

May his soul rest in eternal peace.

#AVMProductions

[MedBound Times @MedBoundTimes]

The Whole Truth’s (@wholetruthfood) viral “Choli Ke Peeche” ad calls out hidden chemicals in #protein powders, setting new standards for honest food marketing in India. https://t.co/c4xqwxzC7X

[Morning India @MorningIndiaa]

In a marketplace overflowing with health claims and exaggerated promises, a new ad campaign has managed to cut through the clutter, not with a scalpel, but with a satirical sledgehammer! The Whole Truth, a brand rooted in transparency.

[Behesi Darinda @Maverick_Quant]

What a Ad ...maja aa gaya ..
Also a customer of Whole truth.. really nice product.

[BestMediaInfo @BestMediaInfo]

The Whole Truth flips ‘Choli ke Peeche’ to jab at false protein claims by brands

https://t.co/jnzTfuHtLP

#TheWholeTruth #CholikePeeche #protein #brands

[Storyboard18 @Storyboard18_]

🥚💪 Kuk…kuk…kuk… protein ke peeche kya hai?

The Whole Truth Food dropped a hilarious ad that takes back to the 90s 🎶 — with a quirky twist on the iconic “choli ke peeche kya hai” song. Instead of Bollywood glamour, they’ve got wrestlers flexing, grooving, and going absolutely gaga over the mystery of protein. 😂🔥

It’s nostalgia served with a spoonful of humor 🍲🕵️‍♂️✨

#Advertising #Ads #Marketing #BrandMarketing

[Impact Magazine @IMPACT_onnet]

“Choli ke peeche” gets a protein-packed remix - The Whole Truth asks, “Protein ke peeche kya hai?”
What are your thoughts on this remake ?

#ProteinKePeecheKyaHai #TheWholeTruth #CleanProtein #MythBusted #AD #CreativeAds

[The Whole Truth Foods @wholetruthfood]

Protein ke peeche kya hai??!

[Arvind Krishnan @Arvindkrishnan]

Thanks @beastoftraal

[Karthik 🇮🇳 @beastoftraal]

Terrific ad for The Whole Truth using a famous song in the most perfect context. Excellent work by the agency Manja!

#advertising #marketing #creativity

[Karthik 🇮🇳 @beastoftraal]

Terrific ad for The Whole Truth using a famous song in the most perfect context. Excellent work by the agency Manja!

#advertising #marketing #creativity

[CNBC-TV18 @CNBCTV18News]

When high-paid CEOs announce mass layoffs, what’s the first word that comes to your mind? Delshad Irani talks with Suhel Seth and Partha Sinha in Media Dialogues: Crisis Counsel about how leaders and institutions can protect their reputations and why visibility can be both an asset and a risk. Full episode streaming on our channel.

Watch Media dialogues with Storyboard18 tonight@10pm

#Brandbuilding #crisisciunsel #newageleaders @Brandstoryboard @delshad_irani @Suhelseth

[Arvind Krishnan @Arvindkrishnan]

How reels/tiktok has dumbed down dance !

[Sudhir Srinivasan @sudhirsrinivasn]

How does the pressure to be popular affect dance as an artform? How is Sandy evolving as an actor? Why’s he being cast as an evil man?
Loki, Lokah, and a lot more coming up.

Today at 6 PM. You know where.

[Karthik 🇮🇳 @beastoftraal]

Thoroughly enjoyed watching this new ad (better seen without knowing the product or brand, though the former would become obvious early enough) by the agency Manja. The narrative takes an unusual person's perspective to tell the story, and that too, for a completely unusual (and over the top) reason, but that's what makes it entertaining, complete with a dream, rain dance sequence too :)

But the script's charm lies in the fact that even while taking the perspective of someone completely unrelated, it manages to impress upon on us the relatable issue associated with the product. So, when the brand is introduced, and the product's USP is pitch, it connects perfectly.

One could argue that the ad dedicates the first 74 seconds of its 100 seconds run-time only to set the premise, followed by 12 seconds of product pitch, and the last 14 seconds back to the story. That's perhaps both brave and indulgent at the same time. But that's also the freedom offered by looking beyond the TVC, famously clocking 30 seconds. The brand and the agency seem confident enough that the product pitch will land given the outer coating surrounding it is so much fun to watch.

Also, the basic idea of a service provider falling for someone in the house because of repeated visits has been done by Dulux Paints (agency: Mullen Lintas) in 2022.

See:
https://t.co/sR49DJYifz
https://t.co/GMS8dtK72Q

In the Dulux ads, the couple credits the 'problem' for helping their relationship, while in the Urban ad, the couple walks out due to the 'problem' :) Even though the basic narrative thread is similar, I liked the Urban ad better - it has a sharper eye on the entertainment factor than the Dulux one that seems to rely on an outdated interview template.

#advertising #marketing #creative #creativity

[afaqs! @afaqs]

Can a water purifier ruin a love story? MANJA’s ad for Urban Company’s Native RO turns tech into the villain of a rom-com.
More here: https://t.co/PjYe55uVtP

Get the hottest news updates instantly! Follow afaqs! Channel on WhatsApp now: https://t.co/mmym1aPpGn

#advertising | #marketing | #campaign | #manja | #urbancompany | #nativeRO