RIP Ben Bader.
You taught me more than my 18 years of education combined.
So glad to have joined your community of hardworking and talented people.
You literally built the lives of SO many people, including mine.
Rest in peace brother, rest in peace.
🚨HIRING EDITORS🚨
📷 Hiring a long-form video editor to work 1:1 with me and my clients.
If you have previous experience as a long-form video editor
Apply from the link below this tweet 📷👇
This is how you double your youtube conversions:
Most agency owners and coaches are making this mistake
Either no call to action at all
Or one at the very end
Here’s the problem
Most people never reach the end
The fix is easy
Spread 2–3 CTAs throughout the video
If it’s 10 minutes
Put one at 3 minutes
Another at 6 minutes
One more at 9 or 10 minutes
When I work with clients this is one of the first changes we make
Because it instantly improves conversions without needing more views
You don’t need millions of views
You need the right people watching
And multiple chances for them to take the next step
YouTube isn’t just for views. It’s one of the most powerful client acquisition systems. Here's how you build it right:
Step 1: List all the problems your ideal client faces
Step 2: Write down how you solve them
Step 3: Create content that shows the solution, step by step
Step 4: Insert at least 3 CTAs per video (not just at the end - most people never make it that far
Step 5: Watch qualified leads roll in
The formula is simple: problems > soliution > content > calls
But here’s the key:
The calls that come from YouTube are different
These prospects have already consumed your content. They know your methods, your results, and your perspective.
By the time they book, they’re pre-educated and pre-sold
That’s why one YouTube-sourced call is often worth 3–5 cold calls. The trust is already built.
I’ve seen agency owners close clients in 15 minutes because the prospect literally came in saying:
“I’ve watched your videos. I already know how you work. Just tell me the price.”
That’s the power of a well-built YouTube system.
I’ve spent less than 500k in lifetime on ads.
Built my business of my personal brand & YouTube content.
We’ve done close to $15Ms & now that I’m spending more on ads $10k-$15k/day on ads..
I’ve realized that even at this spend I’m getting no where the level of how organic feels🤣
Us - Content creators are so blessed and delusional.
most people think sales calls are supposed to feel like begging
like proving yourself to someone who doesn’t care
but that only happens if you’re talking to the wrong people
the right people come pre sold
they book a call excited to work with you
they respect your time
they already believe in what you do
how do you get those people?
through content
when someone watches 3-4 of your videos before a call they already know you
they trust your system
they just wanna see if they’re a fit
thats how you stop wasting time with crap prospects and fill your calendar with serious buyers
lets clear something up
content isn’t just “brand awareness”
without content your booking rate stays low
your calls are long
your prospects don’t trust you yet
i used to spend every call explaining who i was
what i did
why i was legit
then i started creating content and everything flipped
people booked already knowing me
calls were shorter
closing rate higher
sales cycles shorter
trust was already there
content pre sells your prospects
thats the whole game
I worked with a comedy youtuber who had 3.4m subs
all his videos were just funny skits
then one day he decided to launch a coaching offer
super hard to turn an entertainment audience into buyers
we had to start from scratch
research the niche, script the videos, change the editing style, new thumbnails, everything
this time content was about sales not cheap laughs
the first few months were rough
views dropped 30-40%
tons of hate comments “he’s selling out”
but we kept pushing with the strategy
fast forward a year → he made $2.3m
same audience, but now buying
the only change was the content strategy
less entertainment, more authority + sales
thats the difference between posting for views vs posting for clients
content tip
stop doing the strategy yourself
this includes
randomly posting videos with no plan
hiring random freelancers from fiverr who have no vested interest in your outcomes
guessing what people wanna hear
you might feel like you’re putting in the work
but is your content actually working?
what you need is cohesion not chaos
your title thumbnail and script should all connect
your CTA should naturally push ppl to a call not just likes
your editing should hold attention not distract
when you try to do it yourself it just ends up as noise
thats why your channel isn’t bringing clients, it's just entertainment
Not creating content from day 1 ruins your chances at faster sales. Here's how:
most agency owners think they can just do cold email or cold dms or ads
they get some clients and think content can come later
but here’s the thing
those months or years without content, you’re invisible
every call you’re starting at zero, explaining who you are again and again
when you should’ve had content doing that work for you
great client acquisition is never instant
its about putting out value every week so prospects binge your stuff and know you before they ever book with you
the people who start on day 1, by the time you finally start, they’re 50 steps ahead of you
If your video loses viewers in 30s, it’s not youtube’s fault
It’s your script
Curiosity hooks like “wait till you see the next tip” drive people forward
That’s how we doubled retention
Editing won’t fix a broken script
Thumbnails won’t fix a weak idea
One of our clients learned this the hard way - until we rebuilt the system
Now his videos hold 40–50% retention
Before: 0 booked calls
After: 25 booked calls
(Before) Video 1: 250 views, 5.1h watch time, +2 subs
(After) Video 2: 2.3M views, 1800 subs
Now let’s address the 3 objections I hear all the time
Objection 1: “Content isn’t a priority.”
So closing rates are low
Prospects ghost you
Cold emails don’t work
Ads feed your competitors
And you’re invisible when searched on Google
All because nobody knows you
And you’re telling me fixing all of that in one move isn’t a priority?
Objection 2: “We don’t have the budget.”
So you’ll pay mid 4-figures to a lead gen agency for cold appointments at a 10–15% close rate
But you won’t invest low 4-figures in inbound appointments at a 40–50% close rate?
From prospects who are pre-sold, trust you, and see you as the authority?
Doesn’t make sense
Objection 3: “Paid ads are faster."
Sure, they’re faster
But CAC has tripled in the last few years
Ad accounts get banned
Budgets run dry
YouTube doesn’t sleep
A video uploaded 3 years ago can still book calls today
Evergreen > short-term
Now, look back at that second screenshot
2.3M views in 90 days
That’s 2.3M targeted prospects seeing your face, hearing your message, and warming to your offer
Ask yourself:
How long would it take you to reach 2.3M people with cold email?
And would they be warm, trusting, and ready to buy?
That’s the difference between random lead gen… and the best lead gen machine in the world
Most videos die at 15% retention
We rebuilt a client’s system → idea, script, edit, thumb
Result: 2.3x retention, with spikes in the graph instead of dips
Retention = revenue