@Jordanwvu123 @blairadowler I thought of this recently, it is likely that other social media platforms will follow suit with Snapchat and add an ai aspect. #mktg475
@ClarkHaleyclark@blairadowler I agree, I think AI making changes to how social media marketing and content is created is likely. I also think it would be a great way to make it more simplistic for content creators. #mktg475
@blairadowler The future of social media will likely be enhanced through AI, like many other AI implementations. I also project a greater ability to personalize ads and content for social media platforms in the near future. #mktg475
One way a brand can create creative social media content is by giving consumers behind the scenes, chipotle executed this strategy on national burrito day with this post. https://t.co/k8raOodjx9 #mktg475
@ellie_hrabar @blairadowler I think that this post goes well with the brands vibe and I also think highlighting how they have personally supported a cause is a great way to build a strong brand reputation. #mktg475
@angelajdick24@blairadowler I agree. I think that when a brand can relate to a consumer or general audience by pulling in a larger topic that relates to and effects so many it creates a strong connection between a brand and their audience. #mktg475
@blairadowler National Geographic recently posted on instagram about spring coming earlier, and winter coming later. The post had a large engagement rate with many comments and likes. https://t.co/92460ENKEf #mktg475
Visual marketing campaigns, especially ones with unique concepts, often gain large engagement rates. Check out this article on Apples “Shot on iPhone”campaign! #mktg475 https://t.co/aVZdiu61es
@kayla_v_b@blairadowler I agree the strategy implemented was not thought through what so ever. The mistake of this advertisement is crazy to think about with a brand this large, it goes to show how frequent even huge companies put out failed campaigns and ads. #mktg475
@Valeria_Lopez_A@blairadowler I agree that duolingo has taken this specific aspect of advertisement strategy too far. It is not effective to their smarter target audience and choosing a different strategy would be smart for the brand. #MKTG475
@blairadowler A company that fell short due to a tone deaf marketing campaign is Pepsi. They released an advertisement with Kendal Jenner that quickly got backlash from many consumers, soon after the video was taken down. #MKTG475
As we have been learning in class the use of influencers to promote a brand is a widely used tactic for company’s. Check out this article that dives into how influencers help a business grow. #mktg475 https://t.co/lAUmhVnP7m
@stalnaker_noah@blairadowler I love this idea!! I think that participating in a trend like this but catering it to your target audience would draw in new customers curious about the business. 👏 #mktg475
@AmeliaD121212@blairadowler I think that is a great idea😁!! TikTok is a huge platform for young adults. Reaching your target audience through this channel and the trends it produces would benefit your client!!. #mktg475
@blairadowler I will use TikTok trends for my client. The use of trends that are going viral in that moment have a higher likelihood to be seen due to users looking up videos with specific sounds, or visual aspects. Following what is popular helps keep up with consumers. #mktg475