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[ava @avadecesare]

@abby_moyher @blairadowler I agree with this as well. AI has already helped so many people and has become a new feature already in many apps. It’s going to be interesting to see how future companies will use this new feature. #mktg475

[ava @avadecesare]

@ClarkHaleyclark @blairadowler I highly agree with this! It has become very popular in the past couple of months and apps are already adding this feature to make their content more advanced. #mktg475

[ava @avadecesare]

@blairadowler I think that the future of social media marketing will consist of the new AI feature that has become popular in the past couple of months. Recently, Snapchat has added an AI feature that can answer any question you ask. I feel a lot of brands will do this in the future. #mktg475

[ava @avadecesare]

Twitter has recently brought back keyword targeting for ads. Though this was first added in 2013, it has recently made a comeback. Learn more about it below! #mktg475

https://t.co/KCYjgiOzUY

[ava @avadecesare]

@peytonalacy @blairadowler I love Rare Beauty. Their products are amazing but everything that the brand stands for is what makes it so special! #mktg475

[ava @avadecesare]

@MaddieM85419049 @blairadowler I love this. The colors are so much fun especially with summer starting. I have The Weekender bag and I absolutely love it! #mktg475

[ava @avadecesare]

@blairadowler Aritzia recently made a post on Instagram about Earth Day. They made it a point to show their followers how much they value our planet. What caught my eye was that they invited their followers to join them in store to learn more about their commitment to the planet. #mktg475

[ava @avadecesare]

As we’re talking about brands missing their mark on social media, it is important to understand how brands can effectively promote their products. Snapchat has now provided tips on how to create effective Snap Ad Campaigns! Read below! #mktg475 https://t.co/yogjiFU8st

[ava @avadecesare]

@MaddieM85419049 @blairadowler I agree!! I remember always seeing posts about Morphe Cosmetics. I feel that most of the beauty industry has also failed to post on social media within the past couple of years. #mktg475

[ava @avadecesare]

@Valeria_Lopez_A @blairadowler I 100% agree with this. None of their social media posts really focus on what the actual brand is about. It gets confusing at times. #mktg475

[ava @avadecesare]

@blairadowler I personally think that Duolingo has struggled with their social media. They constantly try to make funny and relatable content that will appeal to people’s eyes that it strays away from what they are supposed to be promoting. #mktg475

[ava @avadecesare]

As we’re learning about social media strategies and tactics, here is an infographic on Social Media Hacks to Make Your Content Stand Out! #mktg475 https://t.co/exKTzqBkCX

[ava @avadecesare]

@ag00057 @blairadowler I think this is an awesome idea. I also want to utilize reels with my client. I feel that showing more videos about what they’re doing and how they’re doing it will make consumers more engaged. #mktg475

[ava @avadecesare]

@StaciaRhoads @blairadowler I think this is a great idea! Seeing what companies are doing in real time and also giving customers a sneak peak makes the target market more excited to try the products! #mktg475

[ava @avadecesare]

@blairadowler I hope to incorporate more videos/reels within my client. They are very good about posting pictures, but videos of making the products could help engage more customers. This can show their target market what exactly is going into their products. #mktg475

[ava @avadecesare]

Check this out! Tips on how to build trust in your target market using content marketing! #mktg475 https://t.co/i87iqs4fs4

[ava @avadecesare]

@RileyAWood @blairadowler #mktg475

[ava @avadecesare]

@RileyAWood @blairadowler I also agree that Wendy’s has a very effective social media strategy that grabs the attention of many people. Their tweets and comments about other competitive brands matches the personality of the company.

[ava @avadecesare]

@mary_stew00 @blairadowler I agree that Fenty has a great social media strategy. They are always using different influencers to promote the brand and show how well the products are. The brand also excels at promoting how inclusive they are which makes the it more appealing. #mktg475

[ava @avadecesare]

@blairadowler The first brand I thought of when thinking of effective social media strategies was Scrub Daddy. I always see them posting Tik Toks full of funny and relatable content. It works because they show how well the product works while making people laugh. #mktg475