Aswathi Rajashekaran Nair

[Aswathi Rajashekaran Nair @AswathiNair97]

In my opinion, autonomous vehicles are preferable. Role of AI in vehicle safety is abundant and not only it reduces traffic and accidents but also our roads will undergo an enormous re-design to accommodate this which is amazing. #DigitalOMC22

[Aswathi Rajashekaran Nair @AswathiNair97]

Social media and interaction has a major scope for AI/ML, Finance will be one of the sectors given that digital currency is on boom, another scenario would be work and education #DigitalOMC22

[Aswathi Rajashekaran Nair @AswathiNair97]

Future of education is getting better due to accessibility & emergence of digital space compared to before and now where pop to education ratio are low. I don't have power to change this but if a crisis can make whole world go digital, future of ed is unimaginable. #DigitalOMC22

[Aswathi Rajashekaran Nair @AswathiNair97]

Strong angel III shows how tech firms like #microsoft are very important working a long way toward lessening the damage and alleviating some of the hardships in recovering from those catastrophes shaping the market. #DigitalOMC22 #week08

[Aswathi Rajashekaran Nair @AswathiNair97]

Spotify has built a competitive advantage by providing personalized playlists & recommendations, the music industry has grown by 44%. In 2021 alone, Spotify makes up about 20% of global recorded music industry revenue, more than any other streaming service.
#week08
#DigitalOMC22

[Aswathi Rajashekaran Nair @AswathiNair97]

By changing how they describe their content, #Spotify gets users to listen to music that goes beyond their favorite genres, satisfies habits and lifestyles that people share all over the world, shifting the market to it's one of a kind unlike other platforms. #week8 #DigitalOMC22

[Aswathi Rajashekaran Nair @AswathiNair97]

It is hard to argue consumers have agency. We can limit the usage of digital platforms, use incognito mode, adblocker, VPN but definitely it is limited given that it's a digital era and not very convenient.
#DigitalOMC22

[Aswathi Rajashekaran Nair @AswathiNair97]

Simple clicks on ads helps with profiling an individual giving insights on location, age group, interests. Also Feedback, Surveys, content we surf, eyetracking on product pages, decision making based on that are few traces that we leave which are used for insights. #DigitalOMC22

[Aswathi Rajashekaran Nair @AswathiNair97]

Certain types of wearables notify caregivers if a patient falls or have wandered off. Wherein, companies can track and analyze these data for their own benefit. The benefits of wearables to the consumer kinda balances out with those accruing to those who own data. #DigitalOMC22

[Aswathi Rajashekaran Nair @AswathiNair97]

Data enables a Marketer to understand what's working and what's not which can help in changing the marketing strategies. Data driven marketing is one way to go, generating data and using insight to target right audience and predict customer behavior #DigitalOMC22

[Aswathi Rajashekaran Nair @AswathiNair97]

A NFT is simply a digital asset that lives on a blockchain and it's nothing but data. It represents any real-world object like music, a video or any piece of internet we own which we can sell or buy. Definitely a good way to make value of our data. #DigitalOMC22

[Aswathi Rajashekaran Nair @AswathiNair97]

If consumers own their own data, platforms will not be able to customize the experience which is a big reason why customers use the platform itself. There should be a transparency on how, where and for what their data is used so that it's a win win for both #DigitalOMC22

[Aswathi Rajashekaran Nair @AswathiNair97]

Employees in Food delivery services such as #JustEat and #Ubereats have their work mostly depending upon algorithms.
The delivery surge, distance and orders placed in the vicinity decides which delivery person has to be assigned and these are the work of algorithms. #DigitalOMC22

[Stephen Kinsella @stephenkinsella]

A little personal news. As of today I'm Professor of Economics at the University of Limerick. I'm not here to humblebrag though. I want to tell you a story involving a friendly tractor, a Hugo Boss suit, and some shoes.

[Aswathi Rajashekaran Nair @AswathiNair97]

Q3. During these covid times, online innovations I have appreciated are platforms which enables us to consult doctors online like #Practo #myclinic and several medicine delivery applications such as #Healthwave #Apollo247 #PharmEasy
#DigitalOMC22

[Aswathi Rajashekaran Nair @AswathiNair97]

Q2. #IBM faced a photo-scraping controversial scandal wherein they released a set of real-time data using 1 million pictures of people's faces to enhance the face recognition AI-based algorithm without consent.
#DigitalOMC22

[Aswathi Rajashekaran Nair @AswathiNair97]

Q1. It's really incredible how #Starbucks has transitioned to core data company and how they use data for their advantage and drive more customers by providing insight-driven products, promotions, customization based on location, recommendations and dynamic menu. #DigitalOMC22