Athena

Athena is the only membership that offers dedicated support across work and life. Unlock the power of your time and talent.

[Athena @athenago]

Most founders treat delegation as a convenience. Jonathan Swanson built two companies by treating it as a system.

If you don't have an assistant, you are the assistant. Check out the full interview.

[Run Rate Podcast @RunRatePodcast]

If you don't have an assistant, you are the assistant.

@swaaanson founded @athenago with a core belief: delegation is a skill

[Athena @athenago]

Jonathan flips the script on delegation:

Your time doing admin = the world missing out on what only you can do. Someone else missing out on meaningful work.

Hard to argue with. 👇

[Run Rate Podcast @RunRatePodcast]

@swaaanson jokes not having an assistant is unethical.

Not because of what it costs you. Because of what it costs everyone else.

When you do your own admin, you're denying the world the skills only you can offer and denying someone else a good job.

[Athena @athenago]

"Thinking it will be faster or better to do it yourself is the cardinal sin of delegation. It is faster the first time. But, it's like a J curve, which is why a lot of people never get leverage. On the other side of that J curve is compounding leverage."  @swaaanson CEO of Athena

Watch the full episode here: https://t.co/Pz6zNhqZ1E

[Run Rate Podcast @RunRatePodcast]

The cardinal sin of delegation:

Thinking you can do it faster and better yourself.

And the worst part? You're right. It is faster the first time.

But that's why most people never get leverage.

@swaaanson breaks it down on RunRate.

[Athena @athenago]

Delegation doesn’t mean weakness.
It means wisdom.

Dr. Krupa Playforth shares how humility helped her scale her impact—by letting others lead too.

🎥 Full episode:
https://t.co/IVkuVEgeWn

[Athena @athenago]

Dr. Eric Topol just finished a book with nearly 2,000 references.

“I couldn’t have done it without Michelle—my assistant. She’s a total mind reader.”

🎥 Watch how delegation helps him lead, write, and innovate:
https://t.co/9Zfhu6lr7L

[Athena @athenago]

Growth didn’t happen when Sahra Nguyen did everything.
It happened when she didn’t.

🎥 Watch how delegation helped her scale @NguyenCoffeeNYC —trust, systems, and support:

https://t.co/hn80rMUHbg

[Athena @athenago]

From Web3 deals to kids’ karate calendars—delegation changed everything for @MuchnikYev.

🎥 Watch how an executive assistant helped her lead, parent, and scale without burning out:
https://t.co/hElsv60saM

[Athena @athenago]

Most racetracks go bankrupt in their first 10 years.
Jeremy Porter built @ATLMotorPark to outlast them all—solar-powered, EV-ready, and run on trust, not micromanagement.

🎥 Watch how he did it:
https://t.co/pgLgKPXszU

[Athena @athenago]

His real estate business collapsed in 2020.
Instead of folding, Eric Brody redefined how he leads.

“You’re not the boss. You’re the general.”

🎥 Watch how delegation helped him reset and rebuild:
https://t.co/LBwPX534J5

[Athena @athenago]

@manishvora18 led every detail of Museum of Ice Cream—until the business (and the pressure) outgrew him.

“I create space for life—and that space creates better leadership.”

🎥 Watch how delegation helped him breathe again: https://t.co/ZC2DEYGRGs

[Athena @athenago]

From 60-hour weeks to home by 4pm.
@brianbeers scaled his franchise empire by learning to replace himself—again and again.

🎥 Watch how delegation helped him build trust, grow fast, and get his time back: https://t.co/IkoVfr7Tmy

[Athena @athenago]

As Google’s first-ever Chief Decision Scientist, Cassie Kozyrkov (@decisionleader) tackled problems too complex for any one person to solve.

Her biggest shift?
Learning to lead without holding on to control.

🎥 Watch how she did it:
https://t.co/r4JKR7gmKJ

[Athena @athenago]

Chef Grant Achatz was diagnosed with tongue cancer and thought, “If I lose the ability to taste, I lose everything.”

But @Alinea and his other restaurants didn’t fail. They thrived.

Because he believes:
“It can’t be just you.”

🎥 Watch how he scaled excellence through trust: https://t.co/oumWpMatKA

[Athena @athenago]

“Delegation isn’t getting rid of work—it’s conferring responsibility, power, and resources.”

Corporate attorney @joelnied shares how trust, selective oversight, and strong mentorship helped him scale complex deals and teams.

🎥 Watch: https://t.co/nZe4JpDtAQ

[Athena @athenago]

Franchise owner of 60+ Five Guys.
Navy Reservist.
Investor.

But Jody Goehring started by doing everything himself. Including taking out the trash.

In Art of Delegation, he shares how trust, clarity & culture helped him scale without burning out.

🎥: https://t.co/ZdGworMCmZ

[Athena @athenago]

Dr. Erin Stratta has led global health teams in 30 countries. But her biggest leadership shift?

Learning that trust—not control—is what scales.

In Art of Delegation, she shares how clarity, communication, and one deep breath can change everything.

🎥 https://t.co/z9M5eUq04c

[Athena @athenago]

Tax expert. National speaker. Dave Matthews fan.

@JamieGolombek delegates with style and trust.

In Art of Delegation, he shares how letting go made room for big ideas, better teamwork, and an active social life.

🎥 https://t.co/8NjGkN9iMB

[Athena @athenago]

“If you want it done right, do it yourself.”
@waitbutwhy author, Tim Urban, says that mindset held him back.

In #ArtofDelegation, he shares how trust, creative space, and fighting the “Instant Gratification Monkey” help him do his best work.

🎥 https://t.co/4qHvJoMrhZ

[Athena @athenago]

Thank you for reading.

Follow @athenago for more threads around entrepreneurship and delegation.

Repost the thread if you learned something valuable.

[Athena @athenago]

Ritz-Carlton gives minimum-wage employees more spending power than most corporate executives.

$2,000 per guest, zero approval needed. Competitors think they are insane.

But this gives them 12,400% potential return per employee.

Thread

[Athena @athenago]

Ritz-Carlton gives minimum-wage employees more spending power than most corporate executives.

$2,000 per guest, zero approval needed. Competitors think they are insane.

But this gives them 12,400% potential return per employee.

Thread

[Athena @athenago]

Delegation is the ultimate law of scaling any business.

If a founder can't delegate, then he becomes a hindrance.

That's why Athena finds you extremely elite EAs who take things off your plate so you can focus on what moves your company.
https://t.co/t6xKNW61sM