Audience Doctor

How B2B media companies use audience data to increase revenue

[Audience Doctor @AudienceDoctor]

I don’t use X much anymore. Find Audience Doctor on LinkedIn. 👇

https://t.co/011vUzrZ4V

[Audience Doctor @AudienceDoctor]

Thanks, @DanBarry27!

[Niklas Wenzel @nikwen_de]

Thanks to @DanBarry27 for mentioning @AudienceDoctor in Revenews today!

You should subscribe to both. ✉️

[Audience Doctor @AudienceDoctor]

@nikwen_de @DanBarry27 Here are the links:

Audience Doctor: https://t.co/dZtnyK6PWm

Revenews: https://t.co/IQsD4wdioy

[Niklas Wenzel @nikwen_de]

Audience data is a powerful weapon when talking to advertisers! 💥

Every advertiser has an ideal customer profile they want to reach.

You need to show that these people read your content.

Then it's an easy decision for advertisers to work with you.

There are two things you should do:

📊 Build a strong media kit
💡 Provide custom audience insights to sponsors

Your media kit should paint the general picture of who your audience is.
In B2B, that's usually job function, seniority, industry, company size, and location.

In addition, when talking to advertisers, understand their ICP. Then analyze your subscriber data. Tell them how many of these ideal customers you have in your audience.

This builds confidence. It closes deals.

Read more about it in today's @AudienceDoctor newsletter. ✉️
Subscribe to grow your revenue with data!

Need more audience data? Check out @MegahitApp! 🎯

[Niklas Wenzel @nikwen_de]

Thanks to @DanBarry27 for letting me write a guest post in Revenews! 🙏

It's all about using audience data to sell ads.

When you know who your subscribers are, you do ad sales on easy mode.

🔎 Finding advertisers gets easier.
💰 Convincing them to work with you gets easier.
🎯 You can offer more advanced ad products.

All the juicy details are in the newsletter issue.

In addition, it also covers how to get that data.

📝 You can either ask your subscribers for it.
📈 Or you can use @MegahitApp to get it without having to ask.

Again, more details in today's Revenews.

If you're a B2B newsletter publisher looking to increase your revenue, let's talk!

If you aren't subscribed to Revenews yet, subscribe to it today.

[Niklas Wenzel @nikwen_de]

Just sent the first newsletter issue for @AudienceDoctor.

I'm really excited about writing the newsletter. It allows me share my passion for everything that I've been working on for 2 years.

Audience Doctor is all about how B2B media companies can use audience data to grow their revenue.

The first issue focuses on a pretty instant way to turn that data into revenue: using it for your ad sales prospecting.

The article is packed with tips on which messages to send, whether to use LinkedIn or email, and how to be tactful and not annoy your subscribers.

Please let me know what you think! I appreciate any feedback and constructive criticism.

[Niklas Wenzel @nikwen_de]

Wondering how the big B2B media companies use audience data to increase revenue? 💡

I'm covering this now at @AudienceDoctor.

Over the past two years, I've helped 40+ media companies grow their revenue through proper collection and use of audience data.

Now, I'm launching my own publication to share everything I've learned.

Sign up for the Audience Doctor newsletter today!

The first issue will go out on Tuesday, May 6. 📆