Megahit

Audience insights to monetize your B2B newsletter. Built by @nikwen_de.

[Megahit @MegahitApp]

I don’t use X much anymore. Find Megahit on LinkedIn. 👇

https://t.co/nDoD6jUUNv

[Niklas Wenzel @nikwen_de]

New in Megahit: Updated seniority stats! 📊

• I’ve revised the list of seniority levels.
• The seniority data in Megahit is now more accurate.
• The seniority level of each subscriber is included in exports.

Of course, you can filter your subscriber list by seniority level as before!

@MegahitApp finds your subscribers' names, job titles, LinkedIn profiles, employers, and more. All from their email addresses (even Gmails)!

Then it helps you use that data for monetization. For example, by giving you audience statistics to show to advertisers.

[Dan Barry 📊 Ad Sales @DanBarry27]

🔍 Mining Your Own Subscribers:

Tools like @MegahitApp can tell you which of your subscribers work at companies that should be advertising to your audience.

This works best for b2b publishers!

[Megahit @MegahitApp]

@DanBarry27 Thanks for the mention!

[Niklas Wenzel @nikwen_de]

New in Megahit: See where your newsletter subscribers live! 🗺️

Super useful to send targeted event invites.

Now the location is shown right in the subscriber list.

The data comes from their online profiles.
It's unaffected by Apple Mail Privacy Protection.

@MegahitApp finds job data on your newsletter subscribers.
Then it helps you use that data to monetize better.
Reach out if you want to monetize better with data!

[Megahit @MegahitApp]

Megahit founder @nikwen_de on the Media Moolah podcast. 🎙️

[Niklas Wenzel @nikwen_de]

How to use audience data to grow your revenue in B2B media? 💰

Ronan Petillon invited me onto the Media Moolah podcast. 🎙️

We talked about:

1. How to use audience data to grow your revenue
2. Different ways to find advertisers

If you run a B2B publication, I think you'll like the episode.
You'll walk away with things you can do right now to increase your revenue.

Many media companies still struggle with turning data into revenue.
If you work on it, you'll come out ahead.

Thank you so much for inviting me onto the podcast, Ronan! It was fun! 🙏

[Niklas Wenzel @nikwen_de]

Thanks to @DanBarry27 for letting me write a guest post in Revenews! 🙏

It's all about using audience data to sell ads.

When you know who your subscribers are, you do ad sales on easy mode.

🔎 Finding advertisers gets easier.
💰 Convincing them to work with you gets easier.
🎯 You can offer more advanced ad products.

All the juicy details are in the newsletter issue.

In addition, it also covers how to get that data.

📝 You can either ask your subscribers for it.
📈 Or you can use @MegahitApp to get it without having to ask.

Again, more details in today's Revenews.

If you're a B2B newsletter publisher looking to increase your revenue, let's talk!

If you aren't subscribed to Revenews yet, subscribe to it today.

[Megahit @MegahitApp]

@nikwen_de @AudienceDoctor Exciting! 🎉🎉🎉

[Niklas Wenzel @nikwen_de]

Wondering how the big B2B media companies use audience data to increase revenue? 💡

I'm covering this now at @AudienceDoctor.

Over the past two years, I've helped 40+ media companies grow their revenue through proper collection and use of audience data.

Now, I'm launching my own publication to share everything I've learned.

Sign up for the Audience Doctor newsletter today!

The first issue will go out on Tuesday, May 6. 📆

[Megahit @MegahitApp]

Making Megahit more useful for newsletter operators every day.

[Niklas Wenzel @nikwen_de]

Another recent feature addition to @MegahitApp:

Kit newsletters can now easily enrich their unsubscribed contacts.

Customers use it, for example, to send targeted re-engagement campaigns or to find trends among their unsubscribes.

The feature has also been available on the Beehiiv integration for a while. (If you want it on a different integration, let me know!)

Additionally, the rebranding from ConvertKit to Kit is now complete in Megahit.

[Megahit @MegahitApp]

🎉🎉🎉

[Niklas Wenzel @nikwen_de]

Today, I released @MegahitApp 2.0. 🚀

It comes with huge usability improvements.
It makes it so much easier to access and use your audience data.
It adds proper support for teams (vs. just solo operators).
It makes things $408 cheaper per year—for both existing and new customers.

The usability improvements are so big, I decided to release the update as Megahit 2.0.

9 months went into building this update. It was a lot of work. I took no time off. And it was worth it!

If you are a customer, you received an email a few minutes ago with the full details.

My goal is to make @MegahitApp the best audience data tool for B2B newsletters. I think we can get there.

If you run a B2B media company and want to monetize better, I'd love to talk.

[Niklas Wenzel @nikwen_de]

I've been quiet on social media over the last few months.

That’s because I spent all of my time on development to make @MegahitApp the best data tool for B2B newsletters. 🚀

Over the next few weeks, I'll post about some of these changes.

A recent one was Ghost support.

Besides beehiiv, Kit, Intuit Mailchimp, and many others, Megahit now has a Ghost integration.

If you don't know Megahit yet: It makes it really easy to enrich your newsletter audience with job data and then use that data for monetization.

If you want to monetize your B2B newsletter, check out @MegahitApp!

[Matt McGarry @JMatthewMcGarry]

If you have newsletter questions, check out:

newsletterquestions(dot)com

Niklas from @MegahitApp built this. It does a Google site search of my content for anything you search.

[Megahit @MegahitApp]

@JMatthewMcGarry This was fun to build. And it's super useful!

[Megahit @MegahitApp]

Thanks to @EspreeDevora for the great Q&A summary and to @JMatthewMcGarry for mentioning Megahit on the call!

[Espree Devora @EspreeDevora]

The best way @JMatthewMcGarry said to organically grow our newsletter subscribers surprised me.

Here's the highlights from his Q/A in CommaCon newsletter accelerator moderated by @Jeanine of @storyarb

OPEN RATE
· Increase open rate through subject line
· A/B split test titles (think YouTube thumbnails)
· Have a welcome email - ask to (1) move to primary inbox (2) reply to email (3) click link (otherwise your newsletter will stay in promotion folder)

SCHEDULING
· Create great content 1x/WEEK (not daily)

CONVERSIONS
· 1% of subscribers sharing with friends is good
· Aim for 50%+ click through rate
· 2.6% conversion rate for free to paid subscriptions

MONETIZE
· Minimum 20k subs to get significant sponsor money
· Use @MegahitApp to find sponsors

PAID ADS
· First have good engagement (opens, clicks, polls, responses) before spending money on ads
· Test $20-30 dollars/day on Facebook ads

MARKETING
· Have call to action on social media posts
· Be very specific about newsletter value
· Instagram is a great resource for organic growth
· Send people to landing page to subscribe
· Have email pop up on website

Do you have a newsletter? If so - link it below. And if you have 1 question on how to grow your newsletter ask it in the comments, you never know... one of the legends may just answer it for you ✍️

#commacon #newsletters #storyarb

[Megahit @MegahitApp]

@EspreeDevora @JMatthewMcGarry @Jeanine @storyarb Thanks for the mention! 🙏

Also thanks to @JMatthewMcGarry for mentioning Megahit on the Q&A.

[Megahit @MegahitApp]

Love to see Megahit customers be successful!

[Niklas Wenzel @nikwen_de]

Just got to update this testimonial on the @MegahitApp website. 💪

Thanks to @MattBrownEP for sharing his experience!

[Niklas Wenzel @nikwen_de]

Just got this feedback from a new client! 🎉

They're looking to use @MegahitApp to sell ads.

Responses like these are why I do it.

[Niklas Wenzel @nikwen_de]

Megahit turned 1 earlier this month! 🎂

I haven’t told its origin story publicly yet, so here we go:

On May 4, 2023, I sat on a bus, overworked from a different project.

My friend @cjgustafson was running a large B2B finance newsletter.

I had a sudden thought: Did he even know who was on his email list? What if Elon Musk was subscribed?

CJ told me he had initially tried to look people up, but past 1,000 subscribers he just couldn’t keep up anymore.

So we set out to discover who was on there.

And make no mistake: CJ is a smart business man.

He told me pretty quickly: “If I know who’s subscribed, that will help me sell ads.”

Well, that’s exactly what happened.

I got to work and wrote a software that helped CJ identify more than half of the people on his email list.

Plus, it picked out the people who were important.

Equipped with all that data, he’s had no trouble selling out his ad slots ever since.

Seeing his success, I decided to turn my software into a product: @MegahitApp.

Today, Megahit helps many newsletters find out who on their email lists would benefit from becoming sponsors.

Then their sales teams reach out and close the deal. It’s easier when the person knows you already.

I’d like to use this opportunity to say thank you.

Thanks to CJ for being open to the experiment!
Thanks to every customer and partner that has helped me turn Megahit into what it is today!
Thanks to every supporter along the way!

One of my highlights has been meeting so many of you in real life at @NewsletterConf.

(Yes, I also got to meet CJ there for the first time in real life!)

Here’s to many more good years! 🍾

[Niklas Wenzel @nikwen_de]

New: SendGrid support in @MegahitApp! 🎉

The list of ESP integrations just grew to 8.