SpotX worked with @Mindshare_USA to create a #CTV campaign for @AuDigent using data-driven targeting to reach their audience during Black Friday sales. The result? A 128% increase in revenue from search. Read more in our latest case study ➡️https://t.co/3DUz4icNPo
Thrilled to be included amongst @teamprohaska's list of partners in the space that are working towards sustainable interoperability and addressability with our Halo ID suite of solutions. Let us know how we can best be of help solving your challenges!
@TeamProhaska is proud to share the world's first (we think) Identity Partner List, 80+ global companies w/ current solutions helping us move post-cookie through Deterministic, Probabilistic, & Contextual methods. Pls give fdbk @ https://t.co/zajUpv0mZI
https://t.co/E9W1uqgVUR
Publisher first-party will be the most comprehensive solution to targeting users in a post-cookie world says our CTO Tom Kershaw. Read more at: https://t.co/y0jTnDaGPk
We are so proud to be working with @togethxr in support of strengthening the coverage & communities around powerful female athletes. https://t.co/jHmXUjuXIs?
The Fan Data Goldmine | @tatianacirisano@billboard |
Unlocking the value of superfan data represents an unprecedented opportunity for artists to reengage audiences & understand the relationship they have to meaningful communities and brands.
https://t.co/ICT5NCzzQw
As we see further adoption of Halo ID across the ecosystem, great be a part of https://t.co/dujGfRER79 in serving as the operator of Unified ID 2.0. This demonstrates the critical collaboration to drive true interoperability for the open web. https://t.co/p9h4k9cJ2K
Based on my many years experience, I’ve developed 24 laws of ad tech product management. These are “laws”, meaning they are always true, everywhere. Thread...
“The Click - The Ad Tech Week in Review ” with @mjbarash, Eric Franchi, @tkawaja, @aripap, @aexm, and Is it Ad Tech or Adtech?. Today, Feb 10 at 8:00 PM EST on @joinclubhouse! https://t.co/mvw5jtygD7
With the launch of @Tapad's Switchboard solution, we're thrilled to be named amongst leading partners @TheTradeDesk, @ID5_io, @Lotame, @BritePoolMedia & @Retargetly in collaborating to pave the road ahead around identity resolution with our Halo ID.
https://t.co/0hDyXPfTJ2
Audigent Bolsters CTV SmartPMP Solutions with Direct SpotX Integration. Nearly 100 of our top requested segments available for immediate activation across @SpotX's platform. Check out here!
https://t.co/71XUBZTiUI
#adtech#CTV#data
Thrilled to share the results, as Audigent’s pioneering approach to cookieless targeting shows demonstrable gains in performance, while proving more efficient at scale. See case study here! https://t.co/EzopuueqCr
#cookieless#programmatic#datadriven