We are an award-winning modern media company, brands include @LovinDubai @LovinSaudi @Smashitv and @odeumstudio. Dubai, Abu Dhabi, Doha, Riyadh & Cairo.
Welcoming Ahmed Ramadan to our team as a Senior Performance Executive!
Ahmed Ramadan is a Digital Marketing professional with over 6 years of experience across different industries, including Automotive, Real Estate, Banking, and Retail. Throughout his career, he has managed and optimized campaigns across multiple digital platforms, helping brands achieve growth and strong performance results.
He is passionate about data-driven marketing, strategic planning, and continuous learning within the digital industry. Ahmed is excited to join Augustus Media and looks forward to contributing to the team’s success and growth.
We are happy to have you on board 😄
Welcoming Youssef Abdelmohsen to our team as a Content Writer Executive !
Youssef, better known as Joe, is a passionate content creator with a strong interest in sports media. He has previously created his own content and hosted a football podcast, where he shared his love for the game with fellow fans. Outside of content creation, he is an avid football player and a dedicated supporter of Manchester United. Joe is excited to join the sports team and looks forward to getting to know and collaborating with everyone.
We are happy to have you on board 😄
Welcoming Maryam Borg to our team as a Marketing Executive !
Maryam Borg is a passionate marketing professional with experience in digital marketing, social media management, content creation, and brand communications. She holds a Bachelor’s degree in Integrated Marketing Communications from Nile University. With a strong interest in branding, creativity, and digital innovation, Maryam enjoys developing impactful marketing campaigns while continuously learning and exploring new trends. Outside of work, she enjoys spending quality time with friends, traveling, relaxing, and discovering new experiences.
We are happy to have you on board 😄
AI is changing the rules of media.
Our CEO, Richard Fitzgerald, joined industry leaders at the AI & Media Panel during the 3rd International Dialogue of Civilizations & Tolerance Conference to discuss the future of storytelling, technology, and audience engagement.
Welcoming Modhi Bin Shudayyid to our team as a Commercial Executive!
Modhi holds a Bachelor's degree in Mathematics and joins us with experience in business development, e-commerce and digital marketing. Throughout her career, she has developed a strong interest in commercial growth, sales and building meaningful business relationships. She enjoys taking on new challenges, learning from different experiences and continuously developing her skills in both business and analytics.
We are happy to have you on board 😄
Welcoming Raghad AlRuwais to our team as a Commercial Executive!
Raghad is a Business Administration graduate from Princess Nourah University, specializing in Event and Tourism Management. She brings experience in sales, event coordination, content creation, and customer relations, along with a passion for building strong relationships and creating great experiences for clients and partners. Outside of work, Raghad is a Saudi national softball and baseball player. Through sports, she developed strong teamwork, communication and leadership skills that she brings into her professional career.
We are happy to have you on board 😄
Welcoming Hadeer Qassem to our team as an Ad Operations Manager!
Hadeer Qassem, over the years, she has managed complex digital projects and regional campaigns across the MENA region. When she’s not diving into data or optimizing operations, she can usually be found exploring with her camera, looking for the perfect shot. Hadeer is incredibly excited to join the team and looks forward to contributing and collaborating with everyone.
We are happy to have you on board 😄
Welcoming Rahul to Augustus Media as Senior Commercial Director, Head of Platforms & Subscriptions to the Dubai office!
With close to 20 years of experience across the MENA region and India, Rahul has built and scaled consumer platforms across the OTT, digital media, and telecom sectors. His expertise spans data-driven operating frameworks, monetisation strategies, OTT revenue growth (SVOD & AVOD), and strategic B2B partnerships with telcos and OEMs.
Throughout his career, Rahul has worked with leading companies including StarzPlay, beIN Media, Viu, HP and Vodafone. He holds an MBA in Marketing and a degree in Computer Science Engineering.
Outside of work, Rahul enjoys exercising, reading non-fiction, practising breathwork, and playing football with his son. A strong believer in routines and long-term consistency, he brings both strategic thinking and operational excellence to the team.
Rahul's appointment marks an exciting step in Augustus Media's continued growth as we expand our platforms, subscriptions, and diversified revenue streams.
Welcome to the team, Rahul!
Welcoming Rahila Fatima as Content Executive to our team in Abu Dhabi!
Born and raised in the UAE, Rahila graduated from the University of West London with a degree in Business. She first joined Augustus Media as an intern in 2024, and after gaining experience with That Media Group, has now returned to join us full-time as a Content Executive.
A creative at heart, Rahila is always up for a new adventure or side quest. From painting, dancing, and pottery to building LEGO sets, she loves anything that allows her to create, learn, and stay busy. A true social butterfly, she enjoys meeting new people, exploring new hobbies, and embracing new experiences whenever she can.
Looking forward to having you on the team, Rahila!
Congratulations to our value champs 🏆
We recognized our team across the region for their "Velocity" in May!
⭐️ KSA
Sarah Alasmary is recognized for her remarkable growth, quick adaptation, and positive attitude. She consistently takes ownership of her work, contributes meaningfully to the team, and delivers with creativity, commitment, and professionalism.
⭐️ UAE
Laxmi is recognized for consistently driving record-breaking engagement and maintaining strong content momentum across the platform. Her dedication to delivering impactful content and keeping performance at an all-time high has made a significant contribution to the team's success.
⭐️ Oman
Mahmoud is recognized for his strong operational focus and consistent delivery of regional results. His ability to manage multiple priorities while ensuring teams remain aligned and projects stay on track has had a positive impact across the region.
⭐️ Egypt
Tia demonstrated exceptional tenacity by maintaining strong momentum across key projects and proactively driving the tech team forward. Her leadership and determination ensured the successful and timely launch of Hams Hair.
Welcoming Abdallah Saqr to our team as a FrontEnd Developer - Manager !
Saqr is Frontend Developer focused on building scalable, high-performance web applications and delivering modern digital experiences. Passionate about clean UI, performance optimization, and creating smooth, user-friendly interfaces across different platforms. Experienced in collaborating with teams, solving complex frontend challenges, and continuously improving development workflows. Interested in technology trends, UI/UX improvements, and building products that provide real value to users. Outside of work, he enjoys watching football matches, exploring new tech tools, following modern design trends, and learning new skills that help me grow both personally and professionally. Strong believer in teamwork, creativity, consistency, and continuous learning
We are happy to have you on board 😄
Smashi Sports, a Smashi TV channel has signed an exclusive three-season digital broadcast partnership with the Palestine Basketball Federation, securing the rights to stream the federation’s premier basketball competitions across the 2026/2027, 2027/2028, and 2028/2029 seasons.
The partnership will see approximately 150 games per season streamed across multiple venues in the West Bank, significantly expanding the visibility and accessibility of Palestinian basketball to audiences across the region and globally.
Read full article here
https://t.co/fHNj1qfIgu
Welcoming Eslam Anwar to our team as a Backend Senior Manager!
Eslam is a Senior Software Engineer with 6 years of experience building scalable, high-performance backend software solutions. He has experience designing robust systems, developing APIs, and optimizing system performance, focusing strongly on scalability, reliability, and clean architecture.
Beyond technology, He enjoys following Association football, watching movies, and exploring cultural programs, as these activities help him stay curious, broaden his perspective, and maintain a balanced mindset in problem-solving and collaboration.
We are happy to have you on board 😄
Congratulations to our value champs 🏆
We recognized our team across the region for their "Tenacity" in April!
⭐️ KSA
Yazeed Alqushaym has been consistent in leading by example, maintaining a strong focus on quality, brand, and direction. He pushed the commercial side across production and posting while managing the content team and interns, with clear improvement seen across the team.
⭐️ UAE - Dubai
Muhammad Awais - FCCA is recognized for his leadership in driving critical financial and operational improvements across the group. He oversaw the development of key policies around asset tagging, credit losses, investments, and cash flow, strengthening internal workflows. He also stepped in to resolve auditor bottlenecks and escalations, ensuring all subsidiary audits were completed on time.
⭐️ UAE - Abu Dhabi
Anood Mughrabi showed strong tenacity and ownership in delivering the Shory campaign end-to-end. Despite high pressure and frequent revisions, she remained focused and resilient, ensuring smooth delivery while maintaining team motivation and setting a high standard of performance.
⭐️ Egypt
Eslam Gamal demonstrated exceptional ownership during the office move, working tirelessly to ensure a smooth transition. From setting clear standards for the cleaning teams to prioritizing tasks and overseeing the relocation of all equipment, he maintained full accountability and delivered with a strong impact.
From partnership to the panel 💥
Smashi Sports proudly partnered with the Sports and Entertainment Roundtable: Dubai Edition 2026 with our CEO taking the mic.
Big moments, bigger conversations 💥
Lovin Dubai was proud to be a key partner at Gulf Creators Event 2026, bringing together the region’s creators, voices, and ideas all under one roof.
Today, we announced record-breaking financial results for 2025. The company closed the year with $16.2 million in revenue, a 31.9% increase year-on-year and its highest revenue figure to date. The results mark a decade of growth and cementing its position as the region's leading content-first media company, known primarily for the Lovin’ and Smashi' brands.
We have seen consistent double-digit growth since 2021, with revenue growing more than five times in six years, from $2.98M in 2019 to $16.2M in 2025. Revenue was overwhelmingly driven by content advertising, which totalled $15.9M, reinforcing the company's content-first strategy.
Read the full report here: https://t.co/R93EiXsmj9