I believe due to the ongoing Meta issues,
even new ad creative which genuinely had the potential to scale were not able to deliver positive ROAS.
Once things stabilize on Meta’s end, I plan to relaunch all the creatives I’ve tested over the past two months.
Meta media buyers, LOOK OUT 👀
If you go to EDIT an ad, even just to look at an ad's setting without changing anything, the system automatically adds Related Media.
It won't publish automatically, buuuut, it will queue to publish the next time you publish other changes. Super sneaky.
So this means, new ads and duplicated ads will be impacted too. If you're moving quickly and not expecting it, you'll completely miss it.
I've seen this in a few accounts and heard about it a bunch.
How to prevent/avoid for now:
If you see the green Publish button light up in the bottom right of your edit screen, make sure to smash the DISCARD button before moving on.
Before hitting the blue review and publish, always check the number of things being published and make sure it adds up to what you changed. Double check other ads aren't being updated unintentionally.
Please make noise about this issue. This is NOT ok. Tell your Meta rep, chat support, make sure they know this is NOT OK
@herrmanndigital Meta made all the buttons you shouldn’t click look exactly like the ones we’ve been trained to click without thinking. Feels diabolical