Anish | Ecom Email Marketing

Helping ecom brands reduce CAC, increase LTV & AOV, and customer retention through emails and sms. $8m+ in email revenue so far.

[Anish | Ecom Email Marketing @axeonyx]

Started working with this brand late of April and have been breaking records every single month. Over $200k in revenue from emails in 4 months 🫡
Email Marketing is not nice to have anymore 😈

[Anish | Ecom Email Marketing @axeonyx]

a good hook makes a specific promise to a specific person. "marketing tips" reaches nobody. "how to fix a leaky abandoned cart flow" reaches the exact person who needs it. narrow always wins

[Anish | Ecom Email Marketing @axeonyx]

Segmentation isn't optional. Send "we miss you" to someone who bought yesterday and you're getting marked as spam. Send based on what they actually did: browsed, bought, ignored. The list already told you what it wants, you just have to read it.

[Anish | Ecom Email Marketing @axeonyx]

Watch your blended ROAS, not just the number Meta reports. Meta loves taking credit for buyers who were already on your email list. Looking at email and ads together is the only way to see what's actually pulling in new revenue.

[Anish | Ecom Email Marketing @axeonyx]

stop writing emails that sound like a press release. write like one person talking to one person. "we're excited to announce" becomes "i wanted to show you this." tiny change, way more replies

[Anish | Ecom Email Marketing @axeonyx]

The least glamorous truth about agency life: my most profitable skill is reading reviews. I've built entire campaigns out of one angry customer comment. Mining feedback beats sitting in a quiet room trying to be clever, every single time.

[Anish | Ecom Email Marketing @axeonyx]

your meta ad and your welcome email need to tell the same story. if the ad said "clearer skin in 14 days" and the email opens with your brand's origin story, you just paid for a click and threw it away

[Anish | Ecom Email Marketing @axeonyx]

"Make it pop" almost never means brighter colors. It means "this doesn't grab me and I can't tell you why."

Usually it's one of three things: the hook is buried three lines down, there's no clear single action, or every sentence starts with "we" instead of "you."

The real skill isn't writing the email. It's figuring out what's actually wrong when someone can only describe the symptom.

[Anish | Ecom Email Marketing @axeonyx]

The "more emails = more unsubscribes" thing isn't really true. Irrelevant emails cause unsubscribes. You can email people often if every send is actually worth opening. Relevance is the ceiling, not frequency.

[Anish | Ecom Email Marketing @axeonyx]

Browse abandonment is the flow almost nobody bothers building and it quietly makes money every day. Someone looked at a product and bounced? That's intent. A simple "still thinking about this?" pulls back sales you didn't even know you were losing.

[Anish | Ecom Email Marketing @axeonyx]

Good testimonials answer doubts, they don't just praise. "Great product" does nothing for me. "I was sure it wouldn't work on sensitive skin but..." now THAT sells, because it's literally the thought in the reader's head.

[Anish | Ecom Email Marketing @axeonyx]

Spending big on Meta but sending one boring email a week is just filling a bucket with a hole in it. Paid clicks get expensive fast. Email is how a one-time buyer becomes worth 3x without paying for that click again.

[Anish | Ecom Email Marketing @axeonyx]

nobody tells you that running an agency is like 40% marketing and 60% being the calm person when a client is freaking out. some weeks my whole job is just "hey this is fixable, here's the plan" and actually meaning it

[Anish | Ecom Email Marketing @axeonyx]

The post-purchase flow is the most slept-on email in any account and it's not close.

Someone JUST paid you. Trust is the highest it'll ever be. And most brands go dead silent or send a sad little "thanks for your order."

That's the exact moment to get the second sale or the review. Wild how many people waste it.

[Anish | Ecom Email Marketing @axeonyx]

Subject lines: specific beats clever almost every time. "Your order ships tomorrow" gets opened. "Big news inside 👀" gets ignored. Curiosity with nothing behind it just annoys people.

[Anish | Ecom Email Marketing @axeonyx]

Messi is the goat for a reason 🐐

[Anish | Ecom Email Marketing @axeonyx]

if you can't answer "why you and not the 40 other options" in one sentence without rattling off features, your customer definitely can't either. fix that before spending a single dollar on ads honestly

[Anish | Ecom Email Marketing @axeonyx]

People still treat Meta ads and email like separate departments and it drives me nuts. It's one funnel. The ad buys the click, email actually closes and keeps them. Brands that sync the two just win harder.

[Anish | Ecom Email Marketing @axeonyx]

@kingcodru Did you get help with emails?

[Anish | Ecom Email Marketing @axeonyx]

@kaperbusiness how much attribution from emails?

[Anish | Ecom Email Marketing @axeonyx]

@kingcodru I can help you with emails 🫡