Axle Davids

20 Years Brand, Design and Communications Consulting for Mental Health and Technology Innovators. Founder Distility (

[Clive Thompson @pomeranian99]

Is feature-creep ruining your fave software? Clotting a once-useful app with useless gewgaws? The UI is an unholy mess?

Here’s an idea for app developers:

“Maximum Viable Product”

When the feature set is mature — stop. Add nothing more.

My essay: https://t.co/klnseXRTbz

[Axle Davids @Axle]

@pomeranian99 Before I even clicked through to Medium and saw your hero image, I was thinking MS Word. I grew up with it and it is now repellent.

[Steve Ilardi @dr_ilardi]

Study: Psychiatrists are TWICE as likely to prescribe antidepressants to their patients than to take meds themselves for the exact same symptoms 🧐

https://t.co/7whyiGkBmZ

[Axle Davids @Axle]

@EdwinJnsn @IanMartinGroup @SocialCP Right on!

[Axle Davids @Axle]

@AndrewFstewart 😳

[Jack.org @jackdotorg]

@ladygaga is happy the #BeThereCertificate exists. It prepares you to safely be there for your loved ones' mental health. Learn more and get certified at https://t.co/kRqXLuO3S7! @BTWFoundation

[Axle Davids @Axle]

BRAVO!
https://t.co/CvWbvzCnhi

[Axle Davids @Axle]

Here's an example of a great name "Hard Feelings" that came straight out of the brand strategy work we did together. Check them out!
https://t.co/D2TNzUIsyc

[Axle Davids @Axle]

CRISIS: Anxiety, depression, suicide attempts in the past 3 years have doubled among Ontario university students. https://t.co/2ZSgRrmqMg

[Sharone Bar-David @sharonebardavid]

Unleash knowledge. "Books have the power to change and transform your life like few other things you have." John Patrick Hickey #HR

[Axle Davids @Axle]

@Alanna_Cavanagh @ArtscapeLP You are very welcome. Keep it quirky Cavanagh!

[Axle Davids @Axle]

Look Who’s Smiley Now: MoMA Acquires Original Japanese Emoji Designs https://t.co/A90zUDCxYa

[Axle Davids @Axle]

Donald Trump Talks Like a Woman - Surprising analysis of his speech patterns from Politico Magazine https://t.co/j8Diy1E81q

[Axle Davids @Axle]

Hola! Distility is pleased to bring on our first client from Mexico. Stay tuned...

[Axle Davids @Axle]

Made my day! https://t.co/Uhbmq6N1J9

[Sally Kohn @sallykohn]

Sometimes you just lose your sh*t on national television. This was one of those times. https://t.co/lK65gl0M7M

[Brent Janse van Vuuren @BrentJvV]

"The most important thing in communication is to hear what isn't being said." —Peter Drucker

[Tony Niederer @tniederer]

Time Might Only Exist In Your Head. And Everyone Else's https://t.co/wpSG9SaaEk via @WIRED

[substance151 @substance151]

Tough love for #CMO: What #B2B CEOs want from marketers https://t.co/TENQmE1eGL

[Axle Davids @Axle]

How women are widely mis-judged as angry and emotional and the impact on medical treatment, rulings and politics. https://t.co/BqN60a9VxE

[Axle Davids @Axle]

I'm back! Did you miss me?