@JoyanneHawkins Have you noticed UTM links falling off GMB in the past week? Has something changed on Google's end? We've noticed them drop out of GMB on ~75% of our client's listings.
@davidmihm@Suzzicks Maybe off topic for Fraggles, but I wonder what the best strategy is for balancing featured snippets & organic results... killer site structure with one page per sub-topic, or one page for a full topic with jumplinks to the sub-topics? Do we need to sacrifice one for the other?
@davidmihm@Suzzicks Found my own answer in “What the Heck are Fraggles?” blog post. Looks like in addition to a solid onpage HTML structure, FAQ, Q&A, and How To schema should do the trick.