Aysar Azzam

$5M+ generated for DTC Brands.
Independent DTC Growth Partner.
Scaling Small Brands Toward 7-8 Figures/Mo, Through Creative, Paid Media, Funnels & CRO

[Aysar Azzam @Aysar_Az_Ecom]

@majzulic 8% CTR are you running elon musk on your ads bro

[Aysar Azzam @Aysar_Az_Ecom]

@nkecom banger!

[Aysar Azzam @Aysar_Az_Ecom]

@Ecomvikings let's connect bro

[Aysar Azzam @Aysar_Az_Ecom]

There are days where you feel like you’re building exactly the life you want

Then the next day you feel like you have no idea what you’re doing

I think that’s just part of it

[Aysar Azzam @Aysar_Az_Ecom]

@ecom_rickx it's their season right now lol

[Aysar Azzam @Aysar_Az_Ecom]

@nkecom thanks G

[Aysar Azzam @Aysar_Az_Ecom]

@jordan_low30175 Retention is everything

[Aysar Azzam @Aysar_Az_Ecom]

@jordanpaid AFFS

[Aysar Azzam @Aysar_Az_Ecom]

@jakobcounts123 NOTION

[Aysar Azzam @Aysar_Az_Ecom]

@Tonystakkz @shauneng banger!

[Aysar Azzam @Aysar_Az_Ecom]

A static can generate less revenue than a video and still be the higher leverage creative, this is why:

Revenue is not only what the creative makes you, you also need to look at what it costs you to create and test it.

Let’s say a video needs a creator, script, editor, product shipping, revisions, and one week of production, while a static can be built and tested for a fraction of that.

That means the same production budget can give you one video concept or ten completely different static concepts.

Even if the video becomes the bigger winner, the statics helped you find the message that deserved the video production in the first place.

That means if you judge creative leverage only by revenue per winning ad, you are ignoring the production cost, testing cost, number of concepts tested, speed of learning, and contribution after all those costs.

Statics are not valuable only because they are cheap, they are valuable because the cost of being wrong is low.

[Aysar Azzam @Aysar_Az_Ecom]

@CarlWeische Absolute genius!

[Aysar Azzam @Aysar_Az_Ecom]

@aalanazarr King! make sure you ad messaging match the PDP or whatever LP the traffic lands on
ad volume is so important rn to gather data as well

[Aysar Azzam @Aysar_Az_Ecom]

@adamcitron_ Yeah king, let it run for few more days to have enough data, CVR still great

[Aysar Azzam @Aysar_Az_Ecom]

@amit_code Human desire lol

[Aysar Azzam @Aysar_Az_Ecom]

@ChelalaPierre1 ecom is not easy money, if you think it is you will lose

[Aysar Azzam @Aysar_Az_Ecom]

@bronnybuilds Q4 is coming, let's crush it!

[Aysar Azzam @Aysar_Az_Ecom]

@brillaas I love this, what tools?

[Aysar Azzam @Aysar_Az_Ecom]

@mrbrandowner G

[Aysar Azzam @Aysar_Az_Ecom]

Most of your five star reviews are useless for selling your product, here is why:

Let’s say your claim is fast relief, showing a review saying “Great product, I love it” can be completely real and positive, but it doesn’t prove how fast the relief happened.

If your claim is better sleep, the proof needs to show what changed during the night and the next morning.

If your claim is durability, the proof needs to show what happened after weeks or months of use.

That means proof is not only about showing that people like your product, it needs to answer the exact doubt created by your claim.

You don’t always need more testimonials or more five star reviews, you only need the proof to match what you’re asking the customer to believe.

One piece of relevant proof can do more than 50 random five star reviews.