Alan Azar

^documenting my journey

[Alan Azar @aalanazarr]

0-$1M with #ecom day 104

super solid margins today, new ad concept targetting a semi-new audience is cooking in the testing abo

just moved it into scaling cbo, also just bumped budget on the abo that its already performing in, never scaled an abo before so we'll see how it goes

bumped bid on all bid camps by $2 cause theyre spending nothing tbh, bid is now $5 above becpa

sending out trial brief to editor applicants soon, hopefully get some good results

[Alan Azar @aalanazarr]

^ paying incentives for winning ads too

[Alan Azar @aalanazarr]

wanting to hire 2X dtc video editors for health/beauty ecom brand, creating videos like voice over b-roll, AI UGC, AI podcast, AI animations

$20USD per video ad concept

10-15 concepts per week

MUST HAVE REFERENCES/PORTFOLIO OF DTC ECOM BRANDS

if you're dialed hit my DMs

PFA
@ecomtalent

[Alan Azar @aalanazarr]

0-$1M with #ecom day 103

bad day today, meta sent most the spend to old (fatigued) winners, not tryna cope tho just nee to make better new concepts

ALL NEW CONCEPTS KEEP GETTING REJECTED THO

meta on smoke with me rn, might just not upload anything in the ad acc for a day or two

[Alan Azar @aalanazarr]

@EcomTable ofc its the rotundus oil too lmao

[Alan Azar @aalanazarr]

@commercekaya money doesn’t sleep

[Alan Azar @aalanazarr]

0-$1M with #ecom day 102

pretty decent margins today, cvr was low but aov was a bit higher than usual.

hook rate on all my new ads have been pretty bad, anyone know how to make good hooks with AI?

got like 10 ad rejections today, not sure whats up with meta anyone else getting heaps of rejections? the ads are vanilla asf too

10K days soon

[Alan Azar @aalanazarr]

@commercekaya dmd u bro

[Alan Azar @aalanazarr]

@WhiteFace18145 only meta rn

[Alan Azar @aalanazarr]

0-$1M with #ecom day 101

not a bad day today, one camp i was about to turn off yesterday did well, lucky i kept it on

raised bid by $1 on all bid cap campaigns, we'll see how they do tomorrow

spamming statics atm to test new concepts, any angles that do well with statics i make video ads for.

my changes to the pdp seem to be converting better, AOV has been good last few days

[Alan Azar @aalanazarr]

0-$1M with ecom day 102

solid day today, graveyard camp did pretty well. raised bid by another $1 on all bid caps

just launched new batch of statics + batch of voice over concepts into testing abo

in process of setting up post purchase questionnaire to know more about my buyers > make better ads

AOV has been fluctuating by about $5 day on day for the past week or so, bit weird but its still high so no complaints

10K days soon

[Alan Azar @aalanazarr]

@GeorgecomX testing rn

[Alan Azar @aalanazarr]

@EcomAashi crazy work

[Alan Azar @aalanazarr]

0-$1M with #ecom day 100

margins pretty slim today, better than ive been doing the last few days though.

new batch of ads seems to be cooking up in the scaling camp slowly.

just got my cogs lowered a good amount too

i did some decently substantial tweaks to my pdp today. how do i know if its performing better/worse or its just meta ad CVR fluctuations?

[Alan Azar @aalanazarr]

@oskildorado valid

[Alan Azar @aalanazarr]

0-$1M with #ecom day 99

margins solid today even with the meta outage

new ad concept hit 3 roas in test abo, just put it in the scaling cbo lets see if it cooks.

doing some CRO today, haven't touched my pdp in a while

10k days soon.

[Alan Azar @aalanazarr]

@declanecom yeah i know a lot of people having bad metrics rn, dont wanna cope tho still need to push out new creatives

[Alan Azar @aalanazarr]

0-$1M with #ecom day 98

better than yesterday but still in the red.

testing new campaign structures, forcing spend to all new concepts so no potential winners are lost.

testing shorter video ads, similar to what has done well for me in the past.

just need 1 or 2 more winning ads to hit 10K days.

#trenching

[Alan Azar @aalanazarr]

reached 5,000 orders the other day.

feels like i've learnt so much yet i still have so much to learn.

the last 4 months have been crazy.

next step 10,000 orders.

[Alan Azar @aalanazarr]

@oskildorado good luck

[Alan Azar @aalanazarr]

@mkwizrd yoo i need to hit 10k days asap too