There’s a big debate on X right now about whether popups hurt or help conversion rates.
From what I have seen if you don’t send people away from the store conversion rates usually improve.
We’re collecting thousands of extra contacts per day right now. That’s 2–4x more contacts than daily orders.
This is essentially free revenue from traffic you’re already paying for.
23% signup rate
Many people are afraid of losing margin by offering a 10% discount (or whatever incentive) in a popup.
YOU DONT HAVE TO
This popup isnt even offering a real discount.
A perfect example of how to do this is Grüns. They simply send people to an offer page.
This store is on a 8Fig / Month run rate
Most brands sit at 10-15% Klaviyo Revenue and think their email is "fine."
The single biggest lever between them?
Offer testing. Everyone obsesses over design and copy and skips the part that actually moves revenue.
Most ecom brands have big issues with bad trustpilot scores. But
there's an easy way to collect way more positive Trustpilot reviews.
Doesn't matter how good your product is or how long your delivery takes.
Most brands ask a few days after delivery. By then:
- People stopped opening your emails
- They already waited days for the product to arrive
- They might not even be happy with the product.
But you can easily fix it. Ask right on the thank-you page straight after checkout.
That's the moment customers are most excited and they can rate the buying experience.
One of my favorite Abandoned Checkout flows:
1. +45min: Your order is ready to ship
2. +4h: Why we can offer a XX-day money-back guarantee
3. +1 Day: We granted you $5.34 in store credit
4. +1 Day: We increased your store credit to $8.54
5. +1 Day: Last chance: your store credit expires today