BOSS

Business of #Sport Summit - Strategy & tactics for #sports industry leaders. Follow us for #sportsbiz insights. 15 & 16 April 2020

[BOSS @BOSSummit]

The Business of Sport Summit twitter page will be moving to @_ConnectMedia in an effort to localise relevant news for all Connect Media events. Tune in there for event notifications and speaker updates for the 2020 Business of Sport Summit #BOSSummit #sportsbiz

[BOSS @BOSSummit]

The last advice we received today from @alex_willis from content creation: “Don’t be afraid to have fun.” @Wimbledon #BOSSummit

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“Give your audience what they want & what they don’t yet know they want.” - @alex_willis from @Wimbledon on stage at #BOSSummit.

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“Articulate your purpose, having a character, treat your social channels as a collective, embrace your people & find new ways of doing things.” - keys to successful usage of content & digital channels. @alex_willis Head of Communications, Content & Digital @Wimbledon. #BOSSummit

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Head of Communications, Content & Digital, @alex_willis from @Wimbledon on stage now discussing why Social Media is the engine for building your brand & gaining engagement. #BOSSummit

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Welcoming our Culture Session speakers, CEO @SSFCRABBITOHS, Head of Community, General Manager Strategic Projects @HawthornFC & Chairman @FFSIORG on stage now. Discussing Chrating Cultures with Integrity. #BOSSummit

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Thanks to Peter Campbell, Head of @FOXSports for discussing with us the ‘Opportunities in the World of Sport Broadcasting.’ #BOSSummit

[BOSS @BOSSummit]

Jack Harari, Vice President, International Partnerships @ATVI_AB discussed ‘The Opportunity of the Changing Esports Landscape’ on stage at the #BOSSummit.

[thegembagroup @thegembagroup]

A number of our Sydney team members have been attending the Business of Sport Summit in Double Bay yesterday and today - a fantastic lineup of speakers and topics
#sportsbiz #BOSSummit

[Marnie Nichols @MarnieNichols]

The global esport audience represents 645M, equivalent of the 4th largest country on the planet and is 12 - 36 years younger than the traditional sports fan. They are social - they are not isolated in their bedroom #BOSSummit

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“Making them feel as being a part of your product & feel engaged are cruicial. Your audience is mostly millenials, you need to act fast to catch them” - Commercial Director @ESLAustralia. #BOSSummit

[BOSS @BOSSummit]

Our activation session speakers are on stage now! Welcoming Director of Sport Sales @sevenwestmedia, General Manager @SixersBBL, Operations Director @ESLAustralia & Vice President Marketing & Fan Engagement @packers at the #BOSSummit.

[BOSS @BOSSummit]

Thomas Klingebiel, Commercial Director @GeniusSports discusses ‘How to Control Over Official Data is Driving a New Era for Sports’ Engagement with Betting’ on stage at the #BOSSummit.

[Marnie Nichols @MarnieNichols]

Powerful start to day 2 of @BOSSummit with Gabrielle Valdez Dow from @packers and strong value-led branding as the basis of selling out every home game since 1960! #BOSSummit

[Andrew Walton @AndrewWaltonx]

Inspiring keynote on reengineering from @JeremyLoeliger CEO @NBL
@BOSSummit 🙏👏
💥 Social licence
💥 Improving entertainment
💥 Change dialogue
= 4 successive years of growth in audience & attendance
#BOSSummit

[BOSS @BOSSummit]

Jeremy Lorliger, CEO @NBL, “only implement change when you have the support from the public” discussing how he re-engineered the #NBL. #BOSSummit

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Director of Customer Strategy & Success, Australasia @KOREsoftware, Sam Irvine explains how knowing your fans can help with tailoring your engagement with them. “Data is cruicial for empowering your team.” #BOSSummit

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Marina Go, Former Chair @WestsTigers explaines she focused on involving more women in #sports during her time at the company! “Small things such as providing childcare can really make a difference.” #BOSSummit

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Head of Marketing & Insights, Julian Dunne @AFL believes that “an athletes like on a fan’s comment is the new form of autograph.” #BOSSummit

[BOSS @BOSSummit]

Julian Dunne, Head of Marketing & Insights @AFL on fan engagement: “You need to connect with them on an emitional level. Make them the hero of your stories.” #BOSSummit