Linda Varrell, APR

Expert in crisis management, communications and business strategy. Founder of Broadreach, and mentor to many.

[Governor Kelly Ayotte @KellyAyotte]

Today is New Hampshire Hire-A-Veteran Day! 🇺🇸

I urge businesses large and small in our state to join us in creating opportunities for these service members and their families. Together, we can ensure New Hampshire is the most veteran-friendly state in the nation.

[Lulu Cheng Meservey @lulumeservey]

Comms before the storm:
You need a crisis comms plan *before* crisis hits.

That plan should include

1) War room roles
2) Criteria for breaking the glass
3) Principles and priorities
4) Hour 1 actions and fact-finding
5) Messaging guidelines
6) Scenario plans and tactics

i.e.,

[Linda Varrell, APR @BRPRPrez]

Great times in #Iceland with the #MaineBeerBox! Thank you for the photo @ActiveBeerGeek

[Broadreach Public Relations @broadreach]

Yesterday the Broadreach team celebrated Director of Client Operations Paula Stanton’s six-year anniversary with us.

Paula is instrumental in both long-term planning and day-to-day operations, and Broadreach would not be the same!

Photo cred: Ben Moore, Active Beer Geek

#maine

[Broadreach Public Relations @broadreach]

With golf season over, we’ve been thinking about the Maine Commercial Association of Realtors tournament earlier this month. We had a blast at the event, which was a benefit for the Morrison Center.
#Tbt

[Broadreach Public Relations @broadreach]

This #InternationalWomensDay, we’re celebrating Maine women with a throwback to @PressHerald's 2018 feature on #Maine #womenowned biz leading the US in revenue + job growth. Read it here: https://t.co/htONmxCmDo #BreakTheBias

[Broadreach Public Relations @broadreach]

Linda Varrell @BRPRPrez, had a great conversation this week with Bill Raymond's Agile in Action #podcast. Identify #ambiguity, the challenges it presents, & how to minimize #ambiguity in the workplace. #leadership #agile #crisismanagement https://t.co/L4VZEzs1pI

[Broadreach Public Relations @broadreach]

This year, we're celebrating our fifteenth year in business and we hope you'll join us! A big thank you to everyone who has been on this journey with us. We wouldn’t be here without you! #PublicRelations @BRPRPrez

[Local Catch Network @LocalCatch]

Season's greetings! LCN put together a guide to help you source seafood from local businesses this holiday season. Follow the link to check out some amazing options and share this guide with other seafood lovers.
https://t.co/wfsxyY2AJ4

[Maine PR Council @MainePRCouncil]

Great advice from Robert Long of the CDC: 1) Keep open channels of communication 2) Set expectations 3) It's okay to say "I don't know" 4) Be as clear as possible - short, direct sentences work 5) Don't lose your cool. #maineprconference

[Broadreach Public Relations @broadreach]

In @Forbes, @BRPRPrez covers the how and why of raising your org’s tolerance for ambiguity in order to build resiliency and reputation. @ForbesBizCncl https://t.co/WH5dcknOxe #publicrelations

[Linda Varrell, APR @BRPRPrez]

In @Forbes yesterday, I cover the how and the why of raising your org’s tolerance for ambiguity in order to build resiliency and reputation. @ForbesBizCncl https://t.co/7WSKDFThGJ #publicrelations #creativity

[Local Catch Network @LocalCatch]

Search for seafood from over 200 community-based fisheries with 640 distribution points, not including doorstep delivery, across North America by using LCN's Seafood Finder: https://t.co/05nR66fE9x

[Ecotrust @Ecotrust]

Check out @LocalCatch's Seafood Finder to locate fresh, local seafood near you! https://t.co/92pb65MBMG
#FindYourSeafoodWeek #localseafood #supportfishermen

[Broadreach Public Relations @broadreach]

It’s a big week for @LocalCatch and anyone who enjoys fresh local seafood! Aug 2-8 is #FindYourSeafoodWeek, dedicated to connecting values-based fishermen directly w/consumers to support #communitybased #seafood and #coastal communities. Learn more ➡️ https://t.co/7h1vp9Hsq1

[Broadreach Public Relations @broadreach]

In a #crisis, it’s natural to think of customers and the media first, but it’s important to remember those closest to your business, e.g. employees, vendors, sponsors, investors.

Get the 8 tips you need to know: https://t.co/RCCXEFoyEK

#publicrelations #hr #crisiscommunication

[Broadreach Public Relations @broadreach]

In honor of #NationalTrailsDay this Sat, June 5 we're highlighting the #trailchampions of @MaineATC - the nonprofit responsible for maintaining and protecting Maine's #AppalachianTrail section for all to safely enjoy.

Learn more ➡️ https://t.co/YKVgo9ossR

[WordLab @wordlabpr]

#Clubhouse is one of the most talked about #social #media apps of the year, but do you really know what it is, or how to utilize it? Click below for 5 tips from @MuckRack https://t.co/ci4rVKjowL

[Broadreach Public Relations @broadreach]

What are your most pressing #PR issues? Wish you could ask the experts? You can! Join the @MainePRCouncil on Friday, April 30 at 9am for a panel discussion with the experts, including our very own Linda Varrell. Link to register below.

https://t.co/IqTnWNPj9n

#publicrelations

[Broadreach Public Relations @broadreach]

Despite all COVID-19 sent our way last year, the #BroadreachPR team pulled together to deliver award-winning results for clients in 2020. Thank you @MainePRCouncil! From brown dogs to beer, our clients are the best in their biz and we are proud to help them tell their stories.

[Broadreach Public Relations @broadreach]

The pandemic has put many in-person events on hold indefinitely – paving the way for #LinkedIn to become the best space for businesses to network and connect with clients and customers.

Check out our latest blog at the link below.

#PR

https://t.co/dvqF1VzkzV