Black And White Boy SEO, AI And Digital Marketing

My Job Is Not To Fix Your SEO, Its To Grow Your Business

[Black And White Boy SEO, AI And Digital Marketing @BWB_SEO]

If someone handed you that 20-item list tomorrow, which three would actually bring you customers?

#SEO #SmallBusiness #MarketingStrategy

[Black And White Boy SEO, AI And Digital Marketing @BWB_SEO]

"SEO is SO easy now."

Nathan Gotch opened a post with that line last week, then listed everything it now takes to do it:

[Black And White Boy SEO, AI And Digital Marketing @BWB_SEO]

A £600k plumbing firm and a SaaS startup do not need the same five things. Anyone selling you all twenty at once is selling hours, not outcomes.

Doing everything is not a strategy. It is a budget leak.

[Black And White Boy SEO, AI And Digital Marketing @BWB_SEO]

4. If your traffic is flat but your phone is still ringing, you might be winning a game you are not even measuring.

So what are you actually tracking right now - clicks, or customers?

[Black And White Boy SEO, AI And Digital Marketing @BWB_SEO]

Rand Fishkin just published zero-click search data for the UK.

For years we only had the American number. This week he and Similarweb broke it out for the UK, France, Germany, Italy and Canada.

Here is the bit most people will skip past.

[Black And White Boy SEO, AI And Digital Marketing @BWB_SEO]

3. Zero-click is real. It has been climbing for years. Reacting to the percentage every quarter is the trap.

Measure the thing that pays you: enquiries, calls, quote requests. Not the clicks on the way there.

[Black And White Boy SEO, AI And Digital Marketing @BWB_SEO]

I'm steadily dialling in my Hermes agent, and I must say I'm starting to like its personality already.

"Right Paul - I've got the data. Here's my read, and I'll be straight with you because that's what you pay for.

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My Take: The Strategy is 70% Solid, 30% Risky-as-F**k"

[Black And White Boy SEO, AI And Digital Marketing @BWB_SEO]

@codyschneider Generator 🙏

[Jen Zhu @jenzhuscott]

Karparhy is spot on - treating LLMs as simulators demystifies their “magic” & unlocks better prompting:
•no persistent self: LLMs lack recurrent state or episodic memory; each response draws from a frozen embedding space shaped by training data distributions. “You” just activates a latent persona vector, like role-playing from a statistical average.
•perspective simulation: by channeling groups (“What would a physicist/ethicist/economist debate on fusion energy?”), you tap into the model’s core: next-token prediction over diverse corpora. This yields emergent synthesis, actually akin to how human cognition blends schemas.
•implications for reasoning: over-reliance on a single “voice” risks echo-chamber outputs from finetuning biases. Multi-view prompts foster robustness, mirroring ensemble methods in ML - diversity reduces variance in predictions.

Prompt engineering as cognitive architecture design. Love this shift in mindset. Voice of reason @karpathy 👍👍👍💙💙💙

[Black And White Boy SEO, AI And Digital Marketing @BWB_SEO]

@nickeubanks 👋

[Black And White Boy SEO, AI And Digital Marketing @BWB_SEO]

@boringmarketer Another great tutorial, thanks @boringmarketer!

However, is there any reason why you decided to use Cursor in your IDE rather than say Claude code for example?

[Black And White Boy SEO, AI And Digital Marketing @BWB_SEO]

@bertiecharlton Love to get early access @bertiecharlton 👌

[Black And White Boy SEO, AI And Digital Marketing @BWB_SEO]

@SearchForRyan WORKFLOW

[Black And White Boy SEO, AI And Digital Marketing @BWB_SEO]

@Marketing_Nerd_ Marketing

[Black And White Boy SEO, AI And Digital Marketing @BWB_SEO]

@DanielPriestley DP 4 PM, who says no?