Bailey Shannon

I am a Senior Marketing Major with an emphasis in Digital Sales at West Virginia University.

[Bailey Shannon @BaileyShannonWV]

What was supposed to be an event that was a great marketing campaign turned into a marketing nightmare when attendees compared the Revolve Festival to Fyre Fest. #mktg475

[NBC News @NBCNews]

Some are comparing this year's Revolve Festival at Coachella to Fyre Fest after transportation issues left many waiting for hours in the sun without water. https://t.co/SWuVoHQpXC

[Bailey Shannon @BaileyShannonWV]

@haley_kenney_ @blairadowler I completely agree! More and more apps and platforms keep coming out that are video based and I can definitely see that trend continuing. #mktg475

[Bailey Shannon @BaileyShannonWV]

@XynthieOrtiz @blairadowler I completely agree that the world will continue to evolve the next best thing. Even today influences are going above and beyond to chase it and stay relevant! #mktg475

[Bailey Shannon @BaileyShannonWV]

@blairadowler I think there will continue to be new social media platforms that arise with new and advanced algorithms. I also think that with the creation of the Metaverse social media marketing will become even more integrated into our daily lives. #mktg475

[Bailey Shannon @BaileyShannonWV]

@XynthieOrtiz @blairadowler I love Celsius! They have really upped their social media marketing game in recent years! #mktg475

[Bailey Shannon @BaileyShannonWV]

@TaylorRGriffin @blairadowler That's awesome! I love how inclusive Goodwill is, and always has been. My mom is a teacher for kids with disabilities and they do a lot of critical work skill fieldtrips there! #mktg475

[Bailey Shannon @BaileyShannonWV]

#mktg475 This week we covered Instagram and how effective social media marketing can be for a business. The article touches upon Instagram marketing a bit further. https://t.co/wql3jnLYzA

[Bailey Shannon @BaileyShannonWV]

@blairadowler An online thrift brand I follow on Twitter, ThredUp, recently posted that instead of celebrating Earth Day they are celebrating Earth Month. I liked & retweeted this post. I found it refreshing because not a lot of companies make the environment a priority. #mktg475

[Bailey Shannon @BaileyShannonWV]

Coachella making a subtle pun to Harry Styles' new hit single, As It Was, and including a picture of the set is a great example of effective visual marketing! #mktg475

[Coachella @coachella]

How it was @Harry_Styles

[Bailey Shannon @BaileyShannonWV]

@huunytea @blairadowler This is a great example! Redbubble is infamous for their social media forward and up to date trending stickers and merchandise. TikTok would be a great platform for them to utilize! #mktg475

[Bailey Shannon @BaileyShannonWV]

@haley_kenney_ @blairadowler I completely agree with you! As thrifting is becoming more popular, and so many big TikTokers are posting videos, Goodwill has an opportunity to capitalize on it! Every time I go on the app I see at least one Goodwill thrift haul. #mktg475

[Bailey Shannon @BaileyShannonWV]

@blairadowler I think Milk Makeup misses the mark with social media. As a makeup company with huge competitors, they should be making more creative campaigns, utilizing influencer marketing, and can overall just improve what they post and when they post. #mktg475

[Bailey Shannon @BaileyShannonWV]

@mfcompton01 @blairadowler Michelle, I agree that hashtags would be a great idea for a campaign. A custom hashtag could place all of the client's followers and customers in one spot! It would make seeing feedback and interaction super easy. #mktg475

[Bailey Shannon @BaileyShannonWV]

@blairadowler I would use influencer marketing. In a big campaign, a lot of success can be found using influencers and content creators. Because these people can reach millions, it is extremely beneficial to even have them mention your company, product, or have it in the background. #mktg475

[Bailey Shannon @BaileyShannonWV]

@FurlongKacey @blairadowler I definitely agree! The reason I even buy Gymshark is because my favorite fitness influencers are sponsored by them! #mktg475

[Bailey Shannon @BaileyShannonWV]

@blairadowler I think that Kylie Jenner has the best social media strategy and personal brand. She uses mainly Instagram, and has over 305 million followers, making her the second most followed person on the platform. Her business' success can be accredited to her cult following. #mktg475

[Bailey Shannon @BaileyShannonWV]

@blairadowler We all know how crucial social media can be for a business, but not everyone knows how. In this article, the author talks about that "how" and the ways in which more business can utilize social media for marketing. #mktg475 https://t.co/9KqXwfJ5fu

[Bailey Shannon @BaileyShannonWV]

@haley_kenney_ @blairadowler I, embarrassingly so, spend way too much time on TikTok! I love using the different sounds and filters when posting my own original content! #mktg475

[Bailey Shannon @BaileyShannonWV]

@blairadowler I use social media to connect with family and friends that I do not see daily, for entertainment purposes, and as a creative outlet. I typically post more original content, but definitely love to repost others' content here and there. #mktg475

[Bailey Shannon @BaileyShannonWV]

Hello! I am Bailey Shannon and I am currently a Junior at WVU. I am majoring in Marketing with an emphasis in Digital Sales! You can find me on LinkedIn, Facebook, and on my website and blog which are linked in my bio! #mktg345