Bannerboy

We are a digital creative production company. Brands and agencies partner with us to create the best digital creative out there.

[Bannerboy @Bannerboy_]

This is like *actually* really useful advice. Check it out! https://t.co/V0mTUEgPbf

#digitaladvertising #advertising #rupaulsdragrace #marketing #digitalmarketing

[Bannerboy @Bannerboy_]

Check our latest on Medium. 💁‍♂️
https://t.co/475Oac858t
#digitaladvertising #DigitalMarketing

[Bannerboy @Bannerboy_]

A feedback culture is a nude beach.

Everyone is exposed.
Going to one for the first time can be scary.
If you're not naked, you're the weird one.
After a while, being naked feels natural.

#culture #hr #companyculture #workplace #feedbackculture

[Bannerboy @Bannerboy_]

Live the words of the great Pippi Longstocking: "I've never tried that before, so I think I definitely should be able to do it."

#fakeittillyoumakeit #MondayMotivation

[Izzi Smith @izzionfire]

Me: *closes a website ad*

The ad:

[Bannerboy @Bannerboy_]

#Personalization with permission seems like a win-win, right? Not really. Check out why the problem with #targeting is more than #privacy.

#digital #advertising #adtech

https://t.co/QKPPqaz5O4

[Bannerboy @Bannerboy_]

"The medium is the message." Do you want your #brand to be remembered as annoying? #adtech #onlineadvertising #bannerads #digitaladvertising

[Bannerboy @Bannerboy_]

The main Dutch public broadcaster (NPO) got rid of all #advertising #cookies and revenue skyrocketed. 🤯

The New York Times had the same experience — cookie crumbling is good business.

https://t.co/u28bN2B6fd

[Bannerboy @Bannerboy_]

Uh oh. #Congress is learning #adtech words…well at least their aids are. Some of the questions at the hearings a couple weeks ago were spot on.

https://t.co/lDesEub0J6

[Bannerboy @Bannerboy_]

I can't believe #AmericanEagle produced a #campaign over #Zoom with non-professional kid talent and it has over 2 billion impressions. Like…whaaaaaaaat?

https://t.co/UayBYB5lZQ

[Bannerboy @Bannerboy_]

Not sure how I feel about an ad we made being in this meme… 😶

[Bannerboy @Bannerboy_]

A little big detail in #online #advertising is landing pages. Both Google and Microsoft factor in the quality of your landing page and a good one can lower your cost-per-click and increase sales. Sounds silly but it's true. 💁‍♀️

https://t.co/8A1XJXYMz2

[Bannerboy @Bannerboy_]

🎩 Chrome’s blocking 3rd party #cookies was never about #privacy, it was about cementing their #monopoly. This professor at #Yale published a paper laying out the potential roadmap for the US government’s case and it's totally worth the read.

https://t.co/DtLZ99lBaz

[Bannerboy @Bannerboy_]

Feels like a lot of #digital #campaign success stories lately? Häagen-Dazs announced they nearly doubled Amazon orders after just one social media campaign? Total brain freeze.

https://t.co/5TdCoA1XZj

[Bannerboy @Bannerboy_]

TIL: Tutorials and memes are the most wanted content types from influencers.

👉 Getting discounts or promo codes is the least sought after.

https://t.co/7raSTKkwhX

[Bannerboy @Bannerboy_]

Emotions drive how we react and how we remember things. So these basic ass creative templates and straight facts about your brand aren’t memorable. Trigger an emotion — *anything* — laughter, sadness, anger…

https://t.co/7MqdJYUCPU

[Bannerboy @Bannerboy_]

Our People and Culture Leader, Abel Buko, is on the judges panel for @Digiday's 2020 Worklife Awards! 🤓 #DigidayAwards

Deadline for submissions is September 18th!

https://t.co/q1mfNyUQXn

[Bannerboy @Bannerboy_]

45% of Americans have changed brand preferences recently.
74% said it’s important to support businesses that improve diversity and inclusion.

https://t.co/qThMrsRRJz

[Bannerboy @Bannerboy_]

Ads are the bees of the internet. While they fund a democratic internet, most of us avoid or even fear them. It's not ads but the way they're implemented that's the problem, as @AdblockPlus wisely points out from a new whole angle. Love it.

[Adblock Plus @AdblockPlus]

The internet should be a useful and entertaining environment for everyone. Barrier free, like many restaurants or public buildings.

But advertising often works in ways that exclude whole groups of people and limit their online capabilities.

Read more:
https://t.co/ptLQdSBFbY

[Bannerboy @Bannerboy_]

TIL Carousels are the best performing Instagram post format? And 8 or more slides that mix photo with video show highest performance? Hm.

https://t.co/rByYv0lhFB