Katie Kennedy

Interested in all things marketing. Currently working within the pharma community specialising in HCP market research from studying online conversations

[Katie Kennedy @BardenKatie]

@vanilloasis I was there for this - it was in Mile End at some charity football match in 1996. Was such a good day.

[Katie Kennedy @BardenKatie]

@Baddiel @QueensTheatreH My mate was the lady who went to the toilet and ended up on stage. She will never live this down. Brilliant show.

[Katie Kennedy @BardenKatie]

@jordanfstephens just listening to Miss Me. Apparently all black dogs and black cats are the last to be adopted because they don't photograph as well. Which really blew my mind.

[Katie Kennedy @BardenKatie]

A DOL will not necessarily be the loudest voice; they will not necessarily be a KOL; and they probably do not want to position your message in return for payment. They certainly are trusted by their online peers.

[Katie Kennedy @BardenKatie]

A question to consider when developing a HCP Digital Opinion Leader strategy is: Do you want to focus on online Key Opinion Leaders or do you want to consider the wider community of HCPs online? #DOL

[Katie Kennedy @BardenKatie]

What is a Digital Opinion Leader? Check out the latest @CREATION article to see what we think: https://t.co/r04ztnIPps

[CREATION @CREATION]

As we get ready for #ASCO25, we’ll be tracking daily online conversations from #HCPs. In 2024, lung, breast & GU cancers led the conversation online , will that shift this year?

Follow @CREATION.co for live updates and don’t miss our post-ASCO webinar:

https://t.co/lcwJeri3qc

[Katie Kennedy @BardenKatie]

Lots of conversation this month from HCPs online reacting to new oncology approvals in breast, colorectal, lung and leukaemia:

https://t.co/XxN1khtSLs

#hcpinsights #Syndax #AstraZeneca #Pfizer

[Katie Kennedy @BardenKatie]

Big topic of interest this month for HCPs on social media is around the label expansions of obesity and diabetes drugs for additional indications.

https://t.co/lBTud8DHBo

#lilly #novonordisk #obesity #diabetes

[Katie Kennedy @BardenKatie]

A look at the Top market research questions you can answer with HCP social listening https://t.co/unsVmit24k

[Katie Kennedy @BardenKatie]

Great video on how social media intelligence can support blockbuster launches: GSK’s depemokimab... https://t.co/n6I9ahlyhb

[Katie Kennedy @BardenKatie]

Pharma's approach to Digital Opinion Leaders fall into 2 camps.1 knows specific topics/tactics they want to collaborate with DOLs on-they look for HCPs aligned with their objectives.The other want to first know what their DOLs talk about & find the right topics for collaboration

[Katie Kennedy @BardenKatie]

Want to know what healthcare professionals thought of the new Labour budget? #nhs #labourbudget https://t.co/cReX8xvcyN

[Katie Kennedy @BardenKatie]

Following on from our 2023 analysis the https://t.co/lRAORxLViN analysts look at the social media impact of the top 10 pharma CEOs. #socialmedia #digitalopinionleader
https://t.co/SDke2q9gN3

[Katie Kennedy @BardenKatie]

@McDonaldsUK @UberEats @UberEats say its McDonalds issue and @McDonaldsUK say it is uber eats issue. Meanwhile we are out of pocked and sick of trying to reach both of you and get an answer

[Katie Kennedy @BardenKatie]

@McDonaldsUK and @UberEats We had an issue with our food delivery. The driver dropped it off, took a picture & left. Did not ring the doorbell-so we had no idea it had arrived. 3 hours later someone who looks like the driver stole it from the doorstep. This is all on CCTV.

[Katie Kennedy @BardenKatie]

@RadioX Smashing Pumpkins - 1979. Such a tune that you rarely hear on the radio and its nice and soothing for the hangover. #requesthour

[Katie Kennedy @BardenKatie]

@RadioX The Kooks - Ooh La, Shed 7 Disco Down, OCS - The circle. No idea if these are right!

[CREATION @CREATION]

We’re excited to announce that @creationdaniel , CEO and @akndegarcia , Director of Client Excellence will be speaking at this year’s @BHBIAssociation Winter Seminar on the 2nd of December.

Click the link to Sign up https://t.co/pi7BNgRJwB

[Katie Kennedy @BardenKatie]

Happy birthday @A_kenny_essex ! Hope you liked your shout out on Radio X from @Johnnyvaughan. Great to know people think you are my 37 year old son!