Barnaby Barron

Comms Evaluation Consultant, Football Hipster, Cricket watcher, Music lover, Tech Nerd and Physics Geek. Views are my own.

[Barnaby Barron @BarneyBarron]

Bye bye 👋 - Find me on the other place 🟦🌌. Same user name.

[Barnaby Barron @BarneyBarron]

An absolutely packed room at the @Brandwatch masterclass today with the wonderful Nick Taylor taking the room through our road map. Super excited for what we have coming up as we bring the best of @CisionUK and Brandwatch together!

[Barnaby Barron @BarneyBarron]

@alexandrerizos One of my favourite data idioms is: "Not everything that can be measured matters, and not everything that matters can be measured"

[Barnaby Barron @BarneyBarron]

@DarrylSparey Spare a thought for whoever ends up doing their media monitoring 🙏

[Barnaby Barron @BarneyBarron]

@WolfofBaldSt @jamescrawford @andismit Yep - good for source referral too.

[Barnaby Barron @BarneyBarron]

@TheBlueDodger @CFCPys @Chels_HQ @CFCDaily @CFCHistory

[Barnaby Barron @BarneyBarron]

Can't believe the turnover at Chelsea in two years...

[Barnaby Barron @BarneyBarron]

The bankruptcy of Media Mather is really interesting, I've been talking a lot about how the ad-tech ecosystem (and ultimately the way most news outlets monetise) has been creaking post pandemic. Could be the first step in a collapse and re-shaping. https://t.co/pmcNr3m3Sd

[Barnaby Barron @BarneyBarron]

What's the OTS on this then?

[Barnaby Barron @BarneyBarron]

He's rustled up that at least 32 page deck quickly. I like to think it includes all the Loan Players too, so 55+ pages.

[Barnaby Barron @BarneyBarron]

This is great research from Karen Stockert @Cision in @FastCompany. Comms pros and Journos should take note. Female leaders are talked about as 'young', whilst male leaders are talked about as 'strong'. Words matter. https://t.co/ZkSi0X8os5

[Barnaby Barron @BarneyBarron]

I would like to publicly state that I will not be hosting @BBCMOTD this weekend if asked. Solidarity with @GaryLineker.

[Barnaby Barron @BarneyBarron]

Not suprised at this finding at all tools don't create Insights. Smart people do (using good tools).

[CisionUK @CisionUK]

📊Our 2023 Global Comms Report with
@PRWeekUS shows 61% of comms leaders struggle to measure impact despite a growing number of monitoring tools. Learn how centralised media monitoring and measurement can help solve much of that challenge 👉 https://t.co/JUNpTAEBF4

[Barnaby Barron @BarneyBarron]

It's wild that I have three different SaaS tools to interact/book appointments with the NHS, all for different thinks. Makes access so much harder.

[Barnaby Barron @BarneyBarron]

Anyone else really hate the 'For You' timeline on @Twitter?

[Barnaby Barron @BarneyBarron]

Congratulations to newly elected and returning board members. I'm sure @AmecOrg will achieve great things with such a talented bunch under the stewardship of @gojohnab and @aseemsood! Personally I have stepped down to focus on some other priorities, but will miss a great group!

[AmecOrg @AmecOrg]

Happy to announce the New International Board of Directors for 2023. Join us in welcoming them onboard.
#AMEC #AMECBoard2023
https://t.co/47ZHh79ywr

[Barnaby Barron @BarneyBarron]

💙

https://t.co/740AqoDFeS

[Barnaby Barron @BarneyBarron]

If you're a Comms Professional this is a great resource, from which you can get information about hyperlocal audiences!

[Barnaby Barron @BarneyBarron]

Check out my latest article: The Consumer Purchase Journey in an Evolving Media Landscape https://t.co/251yWm8JXg via @LinkedIn @CisionUK @AmecOrg #MeasurementMonth #AMECMM