Barry Silbert

Founder/CEO @DCGco & @YumaGroup | Chairman @Grayscale | parent @FoundryServices @LunoGlobal @FortitudeCrypto | investor in 200+ cos, τ

[Barry Silbert @BarrySilbert]

@jaysonhu2018 #DropGold -> #ZcashEra

[Cointelegraph @Cointelegraph]

🔥 INSIGHT: Grayscale says active Zcash developers have doubled in two years, outpacing the rest of crypto.

[Zcash Invest 🛡️ @ZcashInvest]

$ZEC in the wild. 🦓
https://t.co/VkzllvUgey

[alexi @aleximarkett]

A full WSJ wrap, Bloomberg and MarketWatch takeovers, and ads across NYC and SF.

Zcash & Grayscale are NOT messing around 😭

Honestly seeing this kinda thing gives me so much hope for where we're headed

[mert @mert]

LMAOOOO just noticed this was there

Well played @BarrySilbert

[Converge @ConvergeDefiant]

GRAYSCALE PLEDGES $1 MILLION FOR ZCASH ECOSYSTEM IN ETF MARKETING PUSH

@Grayscale says it awarded $400,000 to four ecosystem groups. Its commitment to reinvest 100% of $ZCSH sponsor fees is voluntary and can be ended.

Read more here:
https://t.co/HrBq06S4Rs

[Just a girl @Eszter81983959]

@BarrySilbert @andyyy @fintechfrank @mert 👀👀

[Grayscale @Grayscale]

Some are calling it the greatest edition of @WSJ yet. Grab your copy.

The Zcash $ZEC takeover. @ZcashInvest

[kokobean @_kokobean]

one of the best crypto marketing plays i’ve seen all year tbh.

grayscale just ran a zcash ad in the wall street journal.

they’re going straight to where tradfi already is & selling retail the “you’re still early” story.

this is how you actually take a narrative mainstream.

[Sally Stockholm @aiwithsally]

I usually don’t comment on crypto topics, but this moment seems to be genuinely moving the space forward.

zcash is one of the most compelling technologies the space has seen and grayscale is making it accessible to the everyday user.

Really well done on this one. Bold marketing

[Barry Silbert @BarrySilbert]

@andyyy @fintechfrank @mert zoom in

https://t.co/nBldvitLj0

[Zcash Invest 🛡️ @ZcashInvest]

Zebra stripes are taking over Wall Street today in our full page @WSJ ad!

Somewhere in this illustration is a zebra. In the same way Zcash ($ZEC) can use advanced cryptography to keep transactions private, all these stripes make the zebra hard to spot.

Start your search for the zebra within this @raypunxh illustration, or buy a paper to get the full experience.

How many crypto easter eggs can you find? #ZcashEra

[cozy @cozymaximalist]

You might think the Grayscale Zcash ad in the Wall Street Journal is a top signal but they still have $3.2M+ in a dedicated marketing budget to deploy

[Bitcoin.com News @BitcoinNews]

JUST IN: 📰 Grayscale launched Zcash Invest and a national campaign starting with a WSJ wrap, committing $1M to the Zcash ecosystem.

"We believe Zcash will help define the next era of crypto," said Steve Vanourny, Grayscale.💬

[Zcash Invest 🛡️ @ZcashInvest]

The power of Zcash ($ZEC) is built and strengthened by the community around it.

That’s why we’re directing $1M to non-profit organizations and initiatives advancing the Zcash ecosystem.

We’ve awarded the first $400K to @ZcashFoundation, @pgpzcash, @TachyonZcash, and @ShieldedLabs. We are proud to support the work they do in helping usher in The Next Era of Crypto. #ZcashEra

Learn more: https://t.co/COE0cuM78y

[Mickey from Arcadia @mickeyhardy]

genius marketing stunt by Grayscale team…..

super unique ad, and comes across as getting retail in on the next early bitcoin….

[Frank Chaparro @fintechfrank]

Zcash is getting the full-page treatment in today’s Wall Street Journal.

Grayscale has taken out a front-page ad promoting Zcash, along with another full-page ad inside highlighting its Zcash investment fund (ZCSH).

[DCG @DCGco]

Since 2017, DCG has backed Zcash and supported the advancement of financial privacy across our subsidiaries

Today @Grayscale launches Zcash Invest, a national campaign and education hub for zcash:native

Proud to be on Team Zcash #ZcashEra

[Crypto Banter @crypto_banter]

🚨GRAYSCALE LAUNCHES ZCASH INVEST HUB AND NATIONAL CAMPAIGN, COMMITS $1M TO ECOSYSTEM!

@Grayscale launched @ZcashInvest, an education platform for the Zcash ecosystem and its Zcash ETF.

The firm also started a national campaign titled “Zcash: The Next Era of Crypto.”

As part of the effort, Grayscale is directing $1 million to Zcash nonprofits and initiatives.

The first $400,000 has been awarded in equal $100,000 grants to the Zcash Foundation, Pretty Good Policy for Zcash, Shielded Labs, and Project Tachyon.

[Frank Chaparro @fintechfrank]

There’s more!