Just listed BasePrice on @UneedLists, the pricing engine for mobile apps.
Set a price -> gets localized in 175 markets -> publish to App Store & Google Play in one click.
https://t.co/bDDBD7k2sc
No single "right" strategy. Depends on your app, your audience, and your goals.
We built a free calculator to compare them side by side: https://t.co/iA442Ybfxr
Free reference tool for app developers:
Every valid Apple App Store price tier across 45 currencies.
136 USD price points. Full tier lists for EUR, GBP, JPY, INR, BRL, and 39 more.
Bookmark it โ you'll need it.
https://t.co/frDs0NFHP9
Unpopular opinion: the bigger revenue opportunity for most apps isn't raising prices in the US.
It's lowering prices in the 150+ countries where you have zero conversions because $9.99 is unaffordable.
The long tail of markets is where the untapped money is.
We built a free tool to see this in action.
Enter any USD price โ get PPP-adjusted prices for every country.
Compare World Bank PPP vs Big Mac Index vs exchange rate โ side by side.
No signup.
https://t.co/iA442Ybfxr
The data sources that make this possible:
โ World Bank PPP (https://t.co/lQ7Fl6gmb1)
โ The Economist's Big Mac Index
โ GDP per capita
โ Real-time exchange rates
Each gives slightly different results.
The best approach depends on your app and audience.