Nevena Ivanova

Passionate about local SEO and sports. My tennis dream is to attend Wimbledon some day.

[Nevena Ivanova @BeHuTo]

💡Everything you need to know about the New Bing Places Dashboard

[Luau Group @LuauGroup]

𝐓𝐡𝐞 𝐍𝐞𝐰 𝐁𝐢𝐧𝐠 𝐏𝐥𝐚𝐜𝐞𝐬 𝐃𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝: 𝐊𝐞𝐲 𝐂𝐡𝐚𝐧𝐠𝐞𝐬 𝐚𝐧𝐝 𝐖𝐡𝐚𝐭 𝐓𝐡𝐞𝐲 𝐌𝐞𝐚𝐧 𝐟𝐨𝐫 𝐌𝐮𝐥𝐭𝐢-𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 📍💻

Launched on 3 October 2025, the new Bing Places Dashboard brings a modern interface and improved functionality, though early transitions had temporary challenges. In her full article, Martina Koleva, Online Marketing Expert at Luau, covers the early hurdles, progress, and key updates.

🟢 𝐓𝐡𝐞 𝐝𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝 𝐟𝐞𝐞𝐥𝐬 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐚𝐛𝐥𝐲 𝐦𝐨𝐫𝐞 𝐬𝐭𝐚𝐛𝐥𝐞 𝐚𝐧𝐝 𝐫𝐞𝐥𝐢𝐚𝐛𝐥𝐞 𝐧𝐨𝐰:

✔ Core business details are now accurately displayed.
✔ Key information, such as addresses and primary categories, has been restored.
✔ The search function works as intended.
✔ Loading more than 20 businesses per page is now possible, although it may require a short wait.

💡 𝐋𝐮𝐚𝐮 𝐈𝐧𝐬𝐢𝐠𝐡𝐭: Monitoring, adaptability, and structured management remain essential.

Read the full article now: 👉 https://t.co/HiKxsWPaBK

#LocalSEO #BingPlaces #BingMaps #DashboardUpdates #BusinessManagement #MarketingInsights

[Nevena Ivanova @BeHuTo]

Google is phasing out visible Business Profile Short Names. Existing https://t.co/tTMGruqQY0 links will continue working, but they won't appear on profiles and reporting is being removed. Update rolling out in coming weeks. #GBP

[Nevena Ivanova @BeHuTo]

Seeing significant fluctuations between review data on Google live listings vs what the API returns - and it changes hour by hour. Anyone else noticing this?#GoogleBusinessProfile #GoogleReviews @Lluc_SEO @GuideTwit @mblumenthal

[Nevena Ivanova @BeHuTo]

Google explicitly highlights the importance of menu optimization for the F&B industry 👀

[Luau Group @LuauGroup]

Menu Interactions is now the #1 metric in GBP Performance dashboard. For F&B, this says it all: menus drive visibility, engagement, and decisions. Treat menus as structured data - not static content. Google makes this explicit by prompting to review menus Is your menu up to date?

[Nevena Ivanova @BeHuTo]

@Lluc_SEO @rustybrick Hot announcement! Is it possible to also share the links to Reporting Maps Display Issues and Rebranding Process help pages? Thanks a million in advance!

[Nevena Ivanova @BeHuTo]

@BastienFachan Shame on you

[Nevena Ivanova @BeHuTo]

@Lluc_SEO @GuideTwit Thanks Lluc! We haven't noticed them in the KP yet.

[Nevena Ivanova @BeHuTo]

Noticed a quiet update: the Eco-certified help page on Google has changed - Travalyst is no longer part of the process. Interestingly, hotels that were missing the Eco-certified label a few weeks ago now show it on their profiles. Anyone else tracking this?

[Nevena Ivanova @BeHuTo]

@Lluc_SEO @GuideTwit The eco certified label has appeared in the profiles which lacked one, and is prominent in the local pack and Google Hotels. My observation is also that they are yet to appear for hotels which opened in 2025.

[Nevena Ivanova @BeHuTo]

Google listing suspended, unverified, or duplicated? I’ve broken down the common issues and how to fix them fast. Have a look and let me know what resonates! 👇

[Luau Group @LuauGroup]

📍🗺️ 𝐊𝐞𝐞𝐩𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐌𝐚𝐩: 𝐀 𝐆𝐮𝐢𝐝𝐞 𝐭𝐨 𝐆𝐨𝐨𝐠𝐥𝐞 𝐋𝐢𝐬𝐭𝐢𝐧𝐠 𝐈𝐬𝐬𝐮𝐞𝐬 𝐚𝐧𝐝 𝐅𝐢𝐱𝐞𝐬

Is your Google listing unverified? Suspended?

Nevena Ivanova, our Marketing Operations Manager, breaks down the causes and solutions. From soft suspensions to duplicates, here’s what to do. ✅

Check out the full article for practical fixes: 👉
https://t.co/sDmBqTFguc

#LocalSEO #GoogleListings #DigitalPresence #BusinessVisibility #LuauInsights

[Nevena Ivanova @BeHuTo]

@ClaudiaTomina @rustybrick I believe this layout would integrate well with the AI Overview - clicking on a business from the business list could expand all the relevant details on the left panel. Let’s see how it develops.

[Luau Group @LuauGroup]

5 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐌𝐚𝐤𝐞 𝐃𝐮𝐫𝐢𝐧𝐠 𝐆𝐁𝐏 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐚𝐭𝐢𝐨𝐧 ❌✅

1. 𝐎𝐮𝐭𝐝𝐚𝐭𝐞𝐝 𝐨𝐫 𝐈𝐧𝐜𝐨𝐫𝐫𝐞𝐜𝐭 𝐀𝐦𝐞𝐧𝐢𝐭𝐢𝐞𝐬 𝐋𝐢𝐬𝐭
❌Not maintaining an accurate amenities list leads to your business appearing for irrelevant searches — or missing key opportunities to rank for the right ones.
✅ Regularly update your amenities to match what you actually offer!

2. 𝐀𝐝𝐝𝐢𝐧𝐠 𝐖𝐨𝐫𝐤𝐢𝐧𝐠 𝐇𝐨𝐮𝐫𝐬 𝐟𝐨𝐫 𝐇𝐨𝐭𝐞𝐥𝐬
❌Hotels usually operate 24/7 - аdding fixed working hours can confuse customers.
✅ Simply avoid adding working hours!

3. 𝐑𝐞𝐛𝐫𝐚𝐧𝐝���𝐧𝐠 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬: 𝐀𝐝𝐝𝐢𝐧𝐠 (𝐅𝐨𝐫𝐦𝐞𝐫 𝐁𝐫𝐚𝐧𝐝) 𝐢𝐧 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐚𝐦𝐞
❌Adding "(formerly XYZ Hotel)" in your GBP name breaks Google's guidelines and disrupts ecosystem consistency.
✅ Keep your name clean and consistent across all platforms!

4. 𝐔𝐬𝐢𝐧𝐠 𝐒𝐭𝐨𝐜𝐤 𝐏𝐡𝐨𝐭𝐨𝐬 𝐈𝐧𝐬𝐭𝐞𝐚𝐝 𝐨𝐟 𝐑𝐞𝐚𝐥 𝐈𝐦𝐚𝐠𝐞𝐬
❌Generic stock photos look untrustworthy and can lower user engagement, and Google can recognize them.
✅ Use authentic, high-quality photos of your property, services, and team!

5. 𝐀𝐝𝐝𝐢𝐧𝐠 𝐚 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐀𝐫𝐞𝐚 𝐟𝐨𝐫 𝐇𝐨𝐭𝐞𝐥𝐬
❌Service areas are meant for hybrid or service businesses (like plumbers or delivery services), not hotels.
✅ Only list a physical address — no service area fields for hotels!

✨𝐁𝐨𝐧𝐮𝐬 𝐓𝐢𝐩: 𝐂𝐡𝐨𝐨𝐬𝐢𝐧𝐠 𝐖𝐫𝐨𝐧𝐠 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐢𝐞𝐬
❌Selecting irrelevant categories confuses Google's algorithm and hurts your search visibility.
✅ Always pick the most accurate, specific categories that match your real business type!

Want to ensure your GBP is working for your business, not against it?

👉 We share more of our knowledge on our website — make sure to check: https://t.co/RPnkHXRars

#GoogleBusinessProfile #LocalSEO #GBPOptimisation

[Nevena Ivanova @BeHuTo]

@rustybrick @syndk8 @GuideTwit @Lluc_SEO Unfortunately, there's no change and still getting the "Your edit was not approved" alert.

[Nevena Ivanova @BeHuTo]

Anyone else facing issues with Google Business Profile edits not getting approved? Seeing this across multiple accounts. Is it a temporary glitch or something bigger? 🧐 #GoogleBusinessProfile #LocalSEO

[Nevena Ivanova @BeHuTo]

Your hotel’s amenities could be the game-changer for local search visibility! 🏨✨ Dive into my latest article and learn how to optimise your Google Business Profile to stand out. Have you checked if your amenities are working for you? Read now! 📖👇

[Luau Group @LuauGroup]

🏨 𝐌𝐚𝐱𝐢𝐦𝐢𝐬𝐢𝐧𝐠 𝐇𝐨𝐭𝐞𝐥 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐰𝐢𝐭𝐡 𝐆𝐨𝐨𝐠𝐥𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐀𝐦𝐞𝐧𝐢𝐭𝐢𝐞𝐬 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐚𝐭𝐢𝐨𝐧

Your amenities are more than just conveniences—they're key to attracting potential guests. From 'free Wi-Fi' to 'pet-friendly rooms,' showcasing these features on your Google Business Profile can help your hotel stand out in local search results.

💡Discover expert strategies from Nevena Ivanova, our Marketing Operations Manager.

Read the full guide here: https://t.co/62Et5HlNCp

#GoogleBusinessProfile #Amenities #LocalSEO #HotelMarketing #DigitalStrategy #HospitalityIndustry

[Luau Group @LuauGroup]

Competitive Analysis for Local SEO: Strategies to Outshine Your Local Competitors 🌟

Take the lead in Local SEO! Discover how to analyse your top competitors, what key areas to focus on, and how to gain a competitive edge.

Our Business Performance Manager, Jaklin Topalova, shares practical recommendations to help you maximise your Local SEO impact.

Read more here 👉https://t.co/NfJpw3faKS

#LocalSEO #CompetitiveAnalysis #GBP #SEOtips #HospitalityIndustry #Visibility

[Nevena Ivanova @BeHuTo]

Attending Barcelona International Search Summit 🌞

[Nevena Ivanova @BeHuTo]

🌍Social Profiles menu has finally been added to the Google Business Profile dashboard for businesses in India. This option wasn't available here until now.

[Lluc B. Penycate Ⓐ @Lluc_SEO]

I think we are seeing the new Google Hotel Ads format announced last week(s) which integrates rooms, prices and availability. Seeing them mainly on mobile. @GuideTwit @BeHuTo @HirokoImai2 @rustybrick

[Nevena Ivanova @BeHuTo]

@JoyanneHawkins It would be nice if Google takes them into consideration when trying to display a certain image in the KG