No-brainer but important: understand your product -> understand your customers to make emails work for them and other learnings at first panel at #MPEIS@MediaPost
Consumer-centric approach - data -insights to support other channels for successful cross-channel execution. Great presentation from Ulf Tiedemann #MPEIS
Interesting presentation by Chiara Rossitti from North Face about their consumer centric email marketing @MediaPost Email Insider Summit, Europe #MPEIS
Behavioural marketing for further email personalisation is available on @CampaignMonitor, check out the latest featurewatch #EmailMarketing https://t.co/0CNWIgWzJp