Bella Bovero

Director of Marketing. Random thoughts on the ad/marketing/media world. #MarketingTwitter

[Bella Bovero @BellaBovero]

Great ads.

A thread 🧵

[♪ 🌌🦌 @librxrian]

@Austen "Don't get stuck in a life that isn't yours."

[Bella Bovero @BellaBovero]

Hi @frontiercare, I need to change my flight, but it's already checked in, so I can't do that from the app or website, can you help me?

[Bella Bovero @BellaBovero]

The car industry has some of the most beautiful storytelling in its advertising. Seriously.

https://t.co/IqLuDoTrds

[Bella Bovero @BellaBovero]

Instagram's highlight feature needs a lot of work.

You should be able to easily edit them, move pictures around, and change the cover... right now, it's so cumbersome to use.

[Bella Bovero @BellaBovero]

For the first time in 6 years, @Apple was the top-selling phone vendor in China in Q4 of 2021.

It achieved a 23% market share, which is the highest in its history in this market. https://t.co/oOMXSSOFXx

[Bella Bovero @BellaBovero]

Facebook Business Suite has officially been relaunched as #Meta Business Suite.

[Bella Bovero @BellaBovero]

Is this not bad advertising? This is in a marketing email I received this morning.

30% off of $30 is $9.

So there's no way that you can use this promotion and get 30% off...

#MarketingTwitter

[Bella Bovero @BellaBovero]

The @Starbucks rewards program is a factor between me choosing a local coffee shop or me choosing a visit to Starbucks every morning.

That in itself is a huge measure of its success. Yes, it's anecdotal, but I am sure that I am not alone in this.

[Kaleigh Moore @kaleighf]

Your marketing team is only as good as your best writer.

[Bella Bovero @BellaBovero]

@AdamFairhead Love it :)

[Bella Bovero @BellaBovero]

What are your thoughts on Apple iOS15 updates, specifically the privacy updates? #MarketingTwitter

[Bella Bovero @BellaBovero]

@amythefabulous Great points!

[Amy The Fabulous @amythefabulous]

@BellaBovero Things just got a lot harder; and I hope as an industry we focus on better understanding action & intent over time in owned data resources vs buying data to figure things out.

I do see more of the following in our future:
'log-in w X platform'
'you must use a work email'

[Amy The Fabulous @amythefabulous]

@BellaBovero From a B2b/B2c mktg perspective, I see opportunity to course correct bad habits

From a digital community/stewardship perspective, I am truly loosing sleep over the possible outcomes

From accurate survey data to ability to elevate voices in underserved & underheard communities

[Barstool Sports @barstoolsports]

FSU’s band honored Bobby Bowden by playing Amazing Grace at halftime. Goosebumps. https://t.co/pmfCaBO5PD

[Brandon Walker College Football Show @BFWshow]

Good to see these guys back. A staple of FSU football games.

[Barstool FSU @FSU_Barstool]

WAKE THE FUCK UP ITS GAMEDAY🗣

[Greg McElroy @GregMcElroy]

I don’t often watch halftime performances, but this was special. FSU band is playing “Amazing Grace”