Amongst all the football tonight I just wanted to put it out there and say a big thanks to everyone that has subscribed to the channel!
We reached 5K a few days ago and it’s a very special goal for me, I’m so thankful and glad to produce stuff that people actually enjoy!
SWFC have sold 15,000 season tickets in less than a week and should comfortably exceed the 21,000 target.
I’ve seen some supporters asking:
“Is that definitely good financially? Wouldn’t fewer season tickets and more matchday sales generate more revenue?”
The answer is nuanced.
In pure theory, if 25,000 fans all paid matchday prices every game, revenue would exceed 25,000 season ticket holders.
But football economics are not that simple.
The key question is, How many season ticket holders would actually attend regularly without a season ticket?
I was amazed to learn that historically at least 10% of Wednesday season ticket holders do not attend every home game.
So let’s use some rough but reasonable assumptions based on the last League One season when Wednesday averaged 25,378 attendance:
2,000 away fans at an average yield of £20 (remember VAT is excluded and you have concessions, kids etc) = £0.9m revenue
4,000 home matchday sales at an average yield of £23 across 23 games (higher average price than away tickets) = £2.1m revenue
500 commercial customers that we will discount from this summary.
500 complimentary tickets (press, scouts, agents etc).
That leaves roughly 18,378 season ticket holders.
At an estimated average net yield of £300 per season ticket (after VAT, concessions etc), that equals:-
£5.5m season ticket revenue
Total estimated ticket revenue:
£8.5m
Now compare that to 21,000 season tickets sold.
That alone would generate roughly £6.3m
Meaning Wednesday would only need around £1.3m additional home matchday revenue (assuming away revenue is the same).
That equates to fewer than 2,500 additional matchday tickets per game to match the revenue above.
Given expected demand, that seems highly likely.
And that is before considering:-
increased sponsorship value
higher corporate demand
stronger kiosk sales
higher merchandise revenue
improved cashflow certainty
Because Hillsborough’s capacity is significantly above Wednesday’s historic average attendance, there is little doubt in my mind that higher season ticket sales are overwhelmingly positive financially.
Personally, I think Wednesday will exceed 23,000 season tickets.
It shows what is possible with:
sensible pricing
positive messaging
optimism
and reconnecting supporters with the club.
The most revealing line in Southampton’s statement is:-
‘We cannot accept a sanction which bears no proportion to the offence… Southampton has been denied the opportunity to compete in a game worth more than £200 million.’
But that completely undermines their own argument.
If the match is worth £200 million and meant everything to the club, then the incentive to gain any unfair advantage was enormous.
And who exactly were they trying to deny that opportunity to?
Middlesbrough.
You cannot simultaneously argue:
1. The stakes were colossal
2. The offence was minor
3. The punishment should be small
The higher the stakes, the greater the importance of protecting sporting integrity.
🚨Gather Sheffield Wednesday will have a new kit manufacturer heading into next season.. with the return of Umbro from the club's 80s/90s heyday.
Details in here including Macron termination and how it could benefit club / supporters👇
https://t.co/3wUlNWavyn
#SWFC🦉
Sheffield Wednesday haven’t dodged punishment, we’ve lived it and breathed it, for years.
Points deductions, transfer restrictions, stripped back squads, off-field chaos, and the worst season in the club’s history, all under an ownership model we as fans had zero control over. The damage wasn’t theoretical, it was real and it was brutal. It’s caused infighting, division and a complete loss of identity. We’ve been ridiculed beyond belief and we lost all pride in our football club.
Administration didn’t give us an advantage, it confirmed how far we’d already fallen. It was an escape from an owner who treat us with immeasurable disrespect.
A reset to zero isn’t leniency, it’s common sense. It’s the EFL recognising that you can’t keep punishing the same club, players and supporters for the same failure of one individual, over and over again.
We never asked for favours.
We asked for a level playing field. To be given the same opportunity as every other club in the league.
#SWFC
Wanted to take some time to reflect on a day I’ve been dreaming of for months.
Saturday was perfect. Will never be able to express how grateful I am for the warm welcome the @SWFC fans gave my family and me. The sun shone down on our wonderful club on Saturday.
It was the experience of a lifetime to enjoy the moment with you all…. To share our new crest designed by the incredible local agency Peter and Paul…. To share the news that after an incredible collaborative effort between my team, the @EFL and BTG we will start next season on zero points!…. To introduce you to our incredible new CEO, David Bruce…. And to witness over 30,000 of my newest friends singing for 99 minutes straight as our Owls closed out such a difficult season with a win.
I’d like to further highlight how grateful I am to the @EFL for their diligence and approach in working with us to ratify all issues and achieve our target of closing by 1 May.
It takes a village; but without the commitment and tenacity of Asher Simons, Clive Betts MP and James Silverwood in particular, we would not be where we are today.
It’s been an extremely emotional 48 hours for me after a long process, but now the focus is already completely on action. We are proceeding ahead immediately on all fronts and we will update you, the fans, as we go.
You are the reason Michael and I are here, the reason we have fallen in love with this city and this club. We will do everything in our power to ensure we don’t let you down.
David
#wawaw #uto #swfc
A NEW ERA AT SHEFFIELD WEDNESDAY!
David Storch is now the new owner of Wednesday and it is such an amazing and hopeful day for the Owls today - hopefully next season we can come back better than ever! Up The Owls 🦉
Check out the vlog below:
https://t.co/vp7ONiLsLk
#swfc#wawaw
🦉🦉🦉🦉🦉 🦉
Have you heard there’s a rumour?
Have you heard there’s a buzz?
Have you heard they’re all talking?
They’re talking about us.
‘Cos we’re flying high
‘Cos we’re flying high and now you will see why
🦉🦉🦉🦉🦉🦉🦉
https://t.co/3QyLXVLINw
Cost of sacking Liam Rosenior: £24m
Cost of buying Sheffield Wednesday: £20m
When sacking a manager costs more than a club in the Championship, it's probably time to start addressing those financial oblivion questions in football.
🚨Sheffield Wednesday’s potential buyer, David Storch, has been informed by the EFL that Sheffield Wednesday would start next season in League 1 on a 15-point deduction😳
I can’t get over the EFL’s reasoning for this. They should be directly punishing Chansiri alone
Awful🤦♂️😡