Ben Lay

Sheridan College. Aspiring Digital Strategist. Part-Time Nap Master.

[Ben Lay @BenLay18]

My buddy is a great dude with a great cause.

Help make it happen for The Viribus Brand https://t.co/9FTRBcATsY #indiegogo via @indiegogo

[Ben Lay @BenLay18]

Web traffic high! Be patient!

[Vaccine Hunters Canada @VaxHuntersCan]

[ON] The website for MAC ICCO appears to be struggling so be a bit patient. There is HUGE demand right now.

https://t.co/UPyCwAvZiM #COVID19 #COVID19Vaccine #COVID19ON #vhcON

[Chad McLetchie @ChadMcLetchie]

After some back and forth with Corporations Canada, we have officially been granted Incorporation status for
@TheViribusBrand! This is an amazing step moving forward.

[Chad McLetchie @ChadMcLetchie]

20+ orders in just a day and a half for @TheViribusBrand! Thank you to everyone for your support!

We still have lanyards and stickers for sale, but if you can't buy, some support and follows on our social media channels are much appreciated and cost you nothing! 😁

[Ben Lay @BenLay18]

Exciting times!

[Chad McLetchie @ChadMcLetchie]

We're almost ready to make a small order of sample sweaters to use for our marketing for @TheViribusBrand. I'm so excited to be so close to having something tangible!

[Ben Lay @BenLay18]

@ChadMcLetchie @alina_adv @madebygoogle Dude same thing man. Either the lord or my algorithm be testing me.

[Doug Collins @DougCollinsUX]

Designer: "We'd need a redesign to include the new feature."

PO: "We don't have the time or budget for a redesign. Just get it in there."

Designer: 😐

The product:

[Ben Lay @BenLay18]

Thank God for Fleetwood Mac.

[ADWEEK @Adweek]

After Nathan Apodaca’s TikTok went viral—a skateboard cruise, sipping @OceanSpray Cran-Raspberry to the tune of Fleetwood Mac’s “Dreams”—the brand surprised him with a new “cranberry red” pickup truck filled with its products.
https://t.co/PKnguhJFk0

[Ben Lay @BenLay18]

Really good article identifying the nuance of branding diversity without divulging too deep into tokenism.

#Advertising #MarketingStrategy

https://t.co/dXx7hpAAIK

[Ben Lay @BenLay18]

Update: added a fourth cup. The results have impacted my colon and data sets. Astonishing development.

[Ben Lay @BenLay18]

Has pandemic season put you over under 3 coffee mugs on your work desk to maintain productivity? Currently developing the algorithm. #sheridancollege

[Ben Lay @BenLay18]

@ChadMcLetchie @BramptonFireES Hey it me

[Ben Lay @BenLay18]

The potential for this channel is finding its way into pop culture. A lingering thought: Will this ever be as commercialized as traditional leagues...? Should it? #EmergingTrendsClass #eSports

[Ben Lay @BenLay18]

Twitter is cool, but have you ever spilled coffee on your sweatpants to only realize you're on your last pair of underwear? But we are committed to the cause, and will get this tweet out cause digital is the real king. #Emergingtrendsclass