Benjamin T Johnson

I like to race. Strategy & Commercial at @SailGP. Prev: Growth @droneraceleague, Marketing @toughmudder. @cuboulder alum.

Ideas/opinions/typos are all mine.

[NASA @NASA]

Liftoff.

The Artemis II mission launched from @NASAKennedy at 6:35pm ET (2235 UTC), propelling four astronauts on a journey around the Moon.

Artemis II will pave the way for future Moon landings, as well as the next giant leap — astronauts on Mars.

[Benjamin T Johnson @BenTJohnson]

VOTE for Uncharted: @SailGP for @TheWebbyAwards: https://t.co/lneoA3synJ #Webbys

[Definitely Nick @other_st_nick]

the first F1 story of the season was “leclerc got married and his dog was there” the second story is “Aston Martin built a car that will kill the driver if they try to complete a full race.” Perfect sport, no notes

[NHL @NHL]

Wow...just wow 😱

📺: Canada vs. USA #MilanoCortina2026 #WinterOlympics action is LIVE on @NBCSports, @peacock, @cbcsports, @cbcgem, & @Sportsnet

[Brad Stulberg @BStulberg]

Norway consistently wins the most medals at the Winter Olympic Games, with a population of just 5.6 million people.

A big part of their success is how they treat youth sports—and it’s the opposite of what we do in the US. Here’s what we can learn from Norway:

1. Scorekeeping:

In the US: Youth sports tend to be hyper competitive even at early ages. Leagues almost always keep score.

In Norway: Scorekeeping isn’t even allowed until age 13.

Removing winners and losers keeps the focus on the process not outcomes. It keeps kids engaged longer because it minimizes pressure (and tears) and maximizes fun, learning, and growth. The goal isn’t to win a third grade championship. It’s to love sport and keep playing.

2. Trophies:

In the US: If you give everyone a trophy, you’re creating snowflakes who will never gain a competitive edge.

In Norway: Whenever trophies are awarded, they are handed out to everyone.

If getting a trophy makes young kids feel good, we should give them trophies. Maybe they’ll come back and play again next year!!

As for the creation of snowflakes with no competitive edge—Norway’s athletes are tough as nails and all they do is win.

3. Prioritizing Fun:

In the US: Far too often, the goal is to win.

In Norway: The national philosophy is “joy of sport.”

Youth sports in the US are driven by adults, ego, and money. Youth sports in Norway are driven by fun.

Only half of kids in the US participate in sports. The number one reason they drop out: because they aren’t having fun anymore. In Norway, 93% of kids participate in youth sports. Fun is the foremost goal.

4. Playing Multiple Sports:

In the US: There’s pressure to specialize early and play your best sport year round.

In Norway: Try as many sports as you can before specializing as late as college.

Norway encourages kids to try all types of sport. This reduces injury and burnout and increases all-around athleticism. It also helps promotes match quality, or finding the sport you are best suited for as your body develops, which is impossible if you commit to a single sport too early.

5. Affordability

In the US: There is increasingly a pay-to-play model with high fees for leagues, equipment, and travel. This excludes many kids from playing.

In Norway: It’s a national priority to keep youth sports affordable and therefore accessible for all.

Kids aren’t priced out, which creates opportunities for everyone to participate (and develop into athletes), regardless of their parents’ income level.

We could learn a lot from Norway:

In the US, 70% of kids drop out of youth sports by age 13. This not only diminishes an elite-athlete pipeline, but it also destroys an opportunity for healthy habits and all the character lessons kids can learn from sport.

In Norway, lifelong participation in sport is the norm. The goal isn’t to have the best 9U team. It’s to develop the best athletes. Those are two very different things. And Norway has the gold medals to prove it.

[SailGP @SailGP]

🚨 NEW SPEED RECORD!! 103.93KM/H🚨

@SAILGPDEN officially break both racing and overall F50 speed record!🚀

#SailGP

[Ares Management @ares_management]

Today, Ares announced their minority investment in the France @SailGP Team, marking Ares’ entry into SailGP and reinforcing the growing momentum behind the global racing championship. More here: https://t.co/Xo8O80iXqI

[Joe Pompliano @JoePompliano]

The business behind SailGP is fascinating:

It's like Formula 1 for sailing — 12 teams race on five continents for millions in prize money.

• Teams are worth $50M
• $100M in league revenue

SailGP is only 6 years old, but it will be massive.

READ MORE: https://t.co/2eQnjChHo3

[NHL @NHL]

ALEX OVECHKIN 🦅

He only needs 24 more goals to pass Wayne Gretzky!

[Benjamin T Johnson @BenTJohnson]

Proud moment for @CUBuffsFootball! Such a joy watching @TravisHunterJr play football at Folsom.

[Colorado Buffaloes @CUBuffs]

Travis Hunter. Your 2024 Heisman Winner.

#HE12MAN | @TravisHunterJr

[SailGP @SailGP]

Introducing @RedBullITASGP 💙

#SailGP

[Kpaxs @Kpaxs]

A great reminder that success comes from focused, deliberate action, not scattered efforts.

[Front Office Sports @FOS]

A look at Colorado’s social media and creative team at Buffs football games:

[Carl Reed Jr. @CoachReedLive]

When Travis Hunter chose Jackson State to play for Coach Prime, everyone said he was ruining his life.

When he followed him to Colorado and still didn’t choose a “blue blood,” they said he would regret it and that it would hurt his draft stock.

Trust your vision for yourself.

[Benjamin T Johnson @BenTJohnson]

Welcome @emirates to @SailGP!

https://t.co/9VGg0UwWVe

[SailGP @SailGP]

What a year for the Spanish duo 🇪🇸 #SailGP

[College Football Report @CFBReport]

The best player in CFB?

Travis Hunter this year:
• 60 Catches
• 451 Offensive snaps
• 757 Receiving Yards
• 8 Receiving TDs
• 1 Drop
• 430 Defensive snaps
• 120 Passing yards allowed
• 0 TDs allowed
• 2 INTs
• 4 PBUs

[Benjamin T Johnson @BenTJohnson]

Wild article in @MorningBrew: hacking smart glasses with facial recognition software to rapidly identify strangers + compile their personal info... https://t.co/cmEJXhQCf7

[Reuters @Reuters]

Britain's Scott jumps SailGP ship to Canada under new owner https://t.co/H1dV9yYrVz

[PFT Commenter @PFTCommenter]

Travis Hunter should win heisman trophy if were a serious country